The Product Director (Mountain Lifestyle) manages the assigned product categories to drive the design and commercial development of premium, innovative and technologically enhanced products that meet the needs of the company’s customers and end users which drive company sales and profits.
Provides dynamic, visible and inspirational leadership to positively impact business initiatives, direction, and vision for team and peers.
Accountable for business results, profit & loss and executing key initiatives. Brings a track record in managing a successful business and proven experience in strategic sales and business planning. Establish control-related standards and procedures.
Manage the merchandising and design process for assigned product lines to meet established sales/margin targets as stated in the corporate financials.Manage the merchandising and design process for assigned product lines to meet established sales/margin targets as stated in the corporate financials.
Manage the merchandising and design process for assigned product lines to meet established sales/margin targets as stated in the corporate financials. Develops, implements, and monitors processes to ensure timely completion in accordance to product development calendar for each season.
Manages SKU efficiency to targeted goals. Partners with Marketing in the development of programs and strategies to communication product attributes and appeal. Partners with Sales, Retail Customers, and Athletes to ensure that new product development meets market needs. Manages budgets to meet corporate financial plans.
Partners internationally with regional product management and counterparts to ensure that international consumer, market and product needs are met Presents Category lines at preview meetings, key preline appointments and sales meetings.
Effectively manages the PLM process by communicating concepts, filtering input, and setting line direction. Partners with Product Acquisition (Sourcing) and Sales to price the line at the competitive levels to achieve targeted initial mark-up goals as stated in Corporate financials. Accountable for bringing to market innovative, premium, technical products that drives sales to meet goals.