Principal, Multichannel Marketing Analytics - Pharma

  •  

Parsippany, NJ

11 - 15 years

Posted 161 days ago

  by    Howard Fishman

Description

Senior executive with prior experience delivering large scale multi-channel marketing analytic solutions including marketing attribution, digital analytics and optimization to clients in the pharmaceutical/life sciences sector coupled with fluency with quantitative analysis (Python, R, SQL, digital analytics, etc.) sought by Philadelphia-area based consulting, research and analytics firm. This is a senior team-management role that will own analytic engagements across consumer, HCP and payer channels. The team lead will also be a subject mater expert in driving analytic innovation for clients and leveraging new technologies and data analysis tools. Note: Position can be based in the Philadelphia area or Central NJ

REQUIREMENTS

 

  • Masters degree in statistics, math, economics or otherquantitative fields
  • Minimum 10 years of experience in leading multichannel analytic assignments, including experience within the life science vertical
  • 6+ years developing, building, and managing analytics delivery teams across onshore and offshore with at least 4 years?experience in selling analytics projects to clients
  • Hands on experience in delivering multichannel analytics projects for HCP and/or consumer initiatives in approaches such as marketing mix modeling, attribution modeling, digital analytic as well as new approaches such as machine learning
  • Strong knowledge of online and offline media as well as traditional and emerging channels
  • Strong knowledge of digital analytics and hands on experience with tools such as Google Analytics, Adobe, SQL, Python, Tableau and/or R required
  • Solid understanding of syndicated pharmaceutical data sources such as IMSrequired
  • Demonstrated experience and success in leading cross functional teams and projects of significant size and scope. 
  • Ability to leverage deep, long standing relationships with client companies, especially at a senior level.
$172K - $207K