Allentown, PA

5 - 7 years

Posted 282 days ago

  by    Courtney Bock-Hencken

This job is no longer available.

Can you envision yourself as the next ?Chief Destination Marketing Officer? of Lehigh Valley? This is a passion-driven role that will require the right blend of vision, experience, and charisma to continue to lead the mission of promoting Lehigh Valley to the world. 

This job will not be the typical 9?5. The day can start in the office handling the day-to-day administration of the organization and end at an evening community event or board meeting to bolster partnership development and network. We are looking for someone with proven success in leveraging a lead-by-example approach to guiding the staff toward accomplishing the strategic plan of Discover Lehigh Valley. This position reports to a board of directors. 


o  Articulate the vision and mission of the organization, establish its priorities and provide general direction to the staff.

o  Lead the development and execution of the strategic planning efforts utilizing a process that involves the board, staff, and key community leaders. 

o  Maintain high levels of communication among all staff and with the board of directors, its committees, and other stakeholders. 

o  Aggressively communicate the Discover Lehigh Valley story loudly and clearly across Lehigh Valley and beyond.

o  Proactively represent Discover Lehigh Valley and the tourism industry at community events, on nonprofit boards, and on committees and task forces. 

o  Get out! Make appearances at events, local eating spots, entertainment venues and fundraisers constantly. 

o  Proactively represent the industry?s interests at the federal, state, and local level while maintaining positive relationships with elected officials. 

o  Be a ?go to? resource for all tourism related media questions. Develop and maintain helpful relationships with local, regional, and industry media. 

o  Recruit, manage, and retain appropriate staff to carry out the goals and objectives of the organization. 

o  Develop and implement strategies and structures necessary to generate revenue according to the annual budget plan. 

o  Work with the Governance Committee to recruit top-notch board members capable of leading the organization.   


o  Demonstrated ability to lead and manage an organization, including 5+ years? experience managing a staff and working with a board of directors.

o  Strong ability to think strategically and lead an organization through executing on that plan. 

o  History of sales and marketing success along with successful brand development and promotion is helpful.

o  Excellent networking capabilities.

o  Demonstrated ability to effectively communicate with elected and other public officials at all levels of government. 

o  Ability to advocate effectively for the hospitality industry and serve as a local expert on travel and tourism.

o  Willingness to attend events, fundraisers, and regularly visit local eating spots, festivals and entertainment venues including on evenings and weekends. 

o  Destination Marketing or Hospitality industry experience preferred. 


About Us and What We Offer You

Discover Lehigh Valley? builds the region?s economy and image through destination marketing that increases the number of leisure and business visitors, the number of nights they stay, and the number of things they do in the two-county area of Lehigh and Northampton Counties. These marketing efforts also enhance the quality of life and sense of hometown pride for Lehigh Valley, PA residents.

We offer a culture that understands the value and importance of infusing fun into our work. We are passionate about destination marketing and Lehigh Valley. 

Excellent benefits package including:

  • Medical, dental, and vision coverage with employer contribution 
  • Life insurance and AD&D coverage
  • Short & long-term disability coverage
  • Simple IRA with company match
  • Mileage and expense reimbursement
  • Paid parking
  • Generous holidays and time off
  • Discounted membership to local fitness center
  • Attendance at a great deal of fun events, concerts, festivals, restaurants, etc.!

Compensation package commensurate with experience. 


HOW TO APPLY: htts://


PLEASE NOTE - To be considered, all applicants MUST include:

  • An updated resume
  • Brief cover letter describing why you meet the qualifications for our position is required to be considered
  • Salary requirement

Our hiring management partner is myHR Partner. myHR Partner is not a staffing service or recruiter. All resumes/applications will be reviewed for this position and only for our organization. Applicants who meet the initial qualifications will be contacted for a phone interview.


All applicants can check the status of their application by logging on to the myHR Partner web portal at  and logging on to your personal profile in the Job Postings area.


If you are selected to receive an offer of employment with our company, your employment may be contingent upon the successful completion of work references and other background checks.


We realize that it takes time and effort to go through our application process and we thank you for considering applying for this position. We kindly ask for no emails or phone calls as a means to further your application process. These efforts will not enhance your opportunity for consideration and we are not equipped to respond to these requests. We thank you in advance for your adherence to this request.


Thank you for your interest in our position. We appreciate the time you have taken to apply with us.