Peloton is an American exercise equipment and media company that was founded in 2012 and launched with help from a Kickstarter funding campaign in 2013. Based in New York City, Peloton's main products include a stationary bicycle and treadmill that allow monthly subscribers to remotely participate in classes that are streamed from the company's fitness studio. Much of the company's popularity stems from its now-celebrity fitness instructors, such as Robin Arzon, Ally Love, Alex Toussaint, and Jess King.