Practice Development Marketing Manager at Align Technology, Inc in Edmonton, AB

At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.

Ready to join us?

About this opportunity

The Marketing Manager, Practice Development will be responsible for implementing the core Practice Development programs that maximize the potential of integrating the Invisalign System (and iTero Intra-Oral Scanner) into practices to drive practice growth and productivity.

The Marketing Manager, Practice Development will work closely with the consumer, clinical education and commercial teams to deliver integrated programs that address the needs of the Invisalign Provider, practice staff and patient. They will contribute to the continued growth of the Canadian business and will support our goal of being a trusted and valued partner for all Invisalign Providers; engaging, training and supporting them to deliver an optimal Invisalign patient journey.

The Marketing Manager, Practice Development will report to the Practice Development Manager. This west coast role can be based in either the Vancouver, Edmonton or Calgary area (second posting for GTA) and will consist of 70% travel. Must be close to an international airport.

In this role, you will…

Contribute to the development of NA Practice Development strategy

Understand local market trends, practice and patient needs, and requirements

Work with local sales leadership to develop a field based plan of execution

Report on KPIs and provide field insights

Ensure effective implementation of strategy and tactics with the Professional channel:

In practice patient conversion

Practice productivity and efficiency

Optimal patient experience

Equip practice marketing collateral & resources

Advance practice branding and social media presence

In this role, you’ll need …

A proven track-record with minimum 6 years of marketing experience

Bachelor’s degree or equivalent experience

Healthcare marketing and/or sales experience preferred

Past social media and SEO/Agency experience

Strong project management skills

Strong analytical skills for business analysis

Ability to work with individuals at all levels in an organization

Strong Communication skills (writing, oral, & presentation)

Ability to manage and prioritize multiple tasks

Show initiative, take action & maintain ownership of projects

Understand cost/benefit relationships

Focus on customers’ needs and market drivers

Drive for results