PR Manager, Media Relations

Weight Watchers International   •  

New York, NY

5 - 7 years

Posted 180 days ago

This job is no longer available.

Key Responsibilities:

  • Day-to-day lead for all media relations activities, from strategy and story placement to measurement and optimization
  • Collaborate with the U.S. PR team, corporate communications team,social media team and agency partners to develop consumer public relations plans, including media strategy and tactics designed to:
    • Embody and bring to life the company’s mission to inspire healthy habits for real life
    • Seed and build consumer demand for the new WW Freestyle program
  • Drafts media strategy and materials (e.g., press release, pitches, Q&As, statements, etc.) for all U.S. consumer PR initiatives; continually refine positioning and messaging to support company initiatives
  • Cultivate media relationships via regular in-person meetings with reporters; providing access to the WW program, executives, employees and members, etc.
  • Manage proactive and reactive media relations opportunities, including:
    • Collaborating with U.S. PR team, Corporate Communications team, social media team and agency to develop creative and newsworthy angles for national and local proactive pitches
    • Vetting incoming media inquiries
    • Maintaining relationships with leadership team and WW subject matter experts; ability to identify appropriate spokesperson for media opportunities
  • Oversee strategy for local PR program, including:
    • Communicating strategy and process internally
    • Reviewing media approach and materials on a monthly basis
    • Vetting incoming media inquiries, from both local media and employees
  • Manage external resources, including PR agency, vendors and partners, to plan and execute media-related activities in a cost-efficient and productive manner.
  • Maintain quality standards and consistency across all communications.
  • Collaborate with internal team to measure impact of influencer activities and optimize accordingly

Experience Required:

  • 5-7 years of PR experience, ideally in media relations
  • Bachelor’s Degree  – Journalism, Business, Communications, and/or Marketing preferred
  • Media-savvy across all types of media (broadcast, print and online)
  • Track record of developing and maintaining a network of media relationships, including established relationships with general business, consumer, and entertainment
  • Experience pitching for wellness and/or purpose-driven brands; passion for the WW business and brand potential is ideal
  • Strategic and creative thinker
  • Self-motivated; Ability to independently manage projects from brief to ideation to execution and reporting
  • Very strong and creative writing and communication skills