Day-to-day lead for all media relations activities, from strategy and story placement to measurement and optimization
Collaborate with the U.S. PR team, corporate communications team,social media team and agency partners to develop consumer public relations plans, including media strategy and tactics designed to:
Embody and bring to life the company’s mission to inspire healthy habits for real life
Seed and build consumer demand for the new WW Freestyle program
Drafts media strategy and materials (e.g., press release, pitches, Q&As, statements, etc.) for all U.S. consumer PR initiatives; continually refine positioning and messaging to support company initiatives
Cultivate media relationships via regular in-person meetings with reporters; providing access to the WW program, executives, employees and members, etc.
Manage proactive and reactive media relations opportunities, including:
Collaborating with U.S. PR team, Corporate Communications team, social media team and agency to develop creative and newsworthy angles for national and local proactive pitches
Vetting incoming media inquiries
Maintaining relationships with leadership team and WW subject matter experts; ability to identify appropriate spokesperson for media opportunities
Oversee strategy for local PR program, including:
Communicating strategy and process internally
Reviewing media approach and materials on a monthly basis
Vetting incoming media inquiries, from both local media and employees
Manage external resources, including PR agency, vendors and partners, to plan and execute media-related activities in a cost-efficient and productive manner.
Maintain quality standards and consistency across all communications.
Collaborate with internal team to measure impact of influencer activities and optimize accordingly
5-7 years of PR experience, ideally in media relations