PR Account Manager (B2B Tech)

LEWIS Pulse   •  

San Diego, CA

Industry: Media

  •  

5 - 7 years

Posted 36 days ago

The company is an integrated communications agency that has gone from start-up to multi-national in a little over two decades. The company now rank in the top 40 agencies worldwide with 29 offices, 550 employees and revenue of $64m. Its success is due to a combination of factors: talented people delivering award winning campaigns; expanding client relationships into new markets or services; making strategic acquisitions. Its people, agency and campaigns have won many prestigious awards in the last 18 months including Cannes Lions, Holmes Report, ICCO, PRCA.

Central to the growth has been the policy of reinvestment, with the majority of profits returning to the company to propel development. This is possible because the company is independently owned.

What we look for in our people

Agile, bold, collaborative, inquisitive and spirited. These are the values sought in every person at LEWIS. As the company evolves, grows and expands, it wants people who recognize the need to think differently. To understand the full marketing communications mix, even if a specialist in a particular aspect. We want all our people, whether a paid media specialist or media strategist, graphic designer or analytics manager to have an appreciation of the wide and deep capabilities available to clients that work with LEWIS. Our people need to be agile to opportunities; bold in their approach; collaborate with colleagues across different services or offices to deliver amazing work; keep learning and challenging the norm; be spirited and committed to develop themselves, their colleagues and the agency.

Account Managers play a key and visible role in the leadership and execution of integrated communications for LEWIS clients. Working closely with their team, they lead development and execution of PR programs from conception through completion to produce high-caliber work that aligns with their clients' business objectives. They are collaborative and lead multiple accounts alongside senior leaders and understand core PR skills including client relations, program development, media and influencer outreach, writing and thought leadership programs.

The Account Manager possesses an in-depth understanding of their clients' business and industry and can translate that knowledge into solid PR counsel that makes them shine. Account Managers are confident day-to-day experts and client advisors who continue to learn and develop through new experiences and senior leadership feedback and support.

Successful Account Managers at LEWIS have a masterful command of technology, the media and content creation and how their clients can best leverage it. They have a knack for organization and detail, as well as the ability to see the bigger business picture and share that vision with their clients and team. They can understand and communicate technology concepts that may be difficult to understand. They have a proven ability to motivate, lead and manage teams that get results.

The Account Manager reports directly to a Managing Director (or above) but may also be assigned tasks by other members of the team. Account Managers may oversee Account Executives and coach more junior team members.

Key responsibilities and tasks

Media Relations

  • Develop and maintain relationships with key media contacts (tech and business)
  • Manage media programs on behalf of clients
  • Create content for campaigns
  • Develop strategic pitch ideas that garner results

Client Relations

  • Develop and maintain positive relationships with clients
  • Ensure speed and accuracy of responses to clients
  • Understand clients' business and objectives, and offer counsel and advice that reflects understanding
  • Create PR proposals and plans that will help clients achieve their overall business goals
  • Manage projects for clients, ensuring delivery to deadline and results
  • Manage budgets and costs
  • Proactively suggest ideas/services to clients to increase budgets
  • Attend client-related events, as necessary

Digital Communications

  • Work with digital media team to identify opportunities for clients

New Business

  • Recommend client prospects that LEWIS might approach
  • Contribute to new business pitch process, including: brainstorms, research and prep as well as presentation
  • Attend industry events as ambassador of LEWIS

About you

  • Bachelor's degree (preferably with a PR or Marketing-related major)
  • 4-7 years of PR experience, preferably in a tech PR agency environment
  • Experience with PR databases, such as CisionPoint, Vocus, etc., preferred. Experience with Microsoft Word, Excel and Powerpoint necessary
  • Masterful understanding of core PR skills (media and influencer outreach, client relations, program management, writing, etc.)
  • Ability to establish and foster relationships with journalists, analysts, and influencers and translate these connections into media opportunities
  • Well developed, motivational team management style
  • A passion for technology, both B2B and B2C
  • Client management skills, including day-to-day client management and counsel across multiple clients
  • Calmness under pressure and ability to deliver to tight deadlines
  • Excellent communication skills (written and spoken)
  • Time management and organization
  • Attention to detail
  • Positive, constructive attitude
  • Polished and professional appearance