Planner

Less than 5 years experience  •  Advertising & Marketing Services

Salary depends on experience
Posted on 07/25/17 by Paul Bartlewski
Dallas, TX
Less than 5 years experience
Advertising & Marketing Services
Salary depends on experience
Posted on 07/25/17 Paul Bartlewski

Innately curious about people.  You love people watching and constantly wonder what on earth is going on inside their head. You can’t help but wonder where they’ve been and where they’re going.  You complete their entire life story in five short minutes…all in your mind, of course.

Part storyteller.  You’re able to take the internal story and bring it to life with passion, creativity and confidence, keeping listeners engaged and interested.

Part master distiller.   Your curiosity leads you to research and the research today is vast and endless.  Despite the chaos of the research, you have an ability to distill and simplify data, in order to extract an insight and make it the backbone of a campaign.

A full on data fiend. Love data in all forms, from qualitative ‘tiny data’ to the quantitative ‘big data’.

Quick.  To learn. And to think.  You aren’t scared of uncharted territory.  Actually, you welcome the unknown.

Intuitive.  It just is.

DOES THAT SOUND LIKE YOU? IF SO, SEND US YOUR RESUME AND YOU COULD BE RESPONSIBLE…

for getting to the bottom of what makes people tick; what makes them say ‘yes’ to something, even when it goes against their rational best interests. You will lead on sifting through the information to extract the insight nugget that becomes the core of an inspiring strategic story for our creatives to develop new, powerful ideas that make people do something different. As the voice of the people within the agency, you will synthesize ideas not just about what people are doing, but where they are going and help the agency push out ot the edges as a thought leader. It won’t be a cushy, sit back and drink coffee job. However, we promise you will drink loads of coffee as we try to find better creative solutions that solve challenging client problems.

DOING THIS REQUIRES YOU TO…

  • Facilitate workshops with clients to identify the real business problem and possible ways in to solving that problem.

  • Create insight driven strategies that you translate into inspiring creative brief / briefing with thenge. creative team to solve the client challe

  • Work within a cross-functional agency team in a collaborative manner.

  • Manage yourself as a resource across multiple brands, or clients.

  • Occasionally jump into the high pressure zone of new business where time is tight.

  • Always be an active part of a ‘got your back’ team of brand planners that love working together.

AND MEANS YOU ALREADY HAVE…

  • 3-5years working in strategic planning in an ad agency, client marketing department or consultancy.

  • Qualitative moderating, or at least hands-on knowledge and expertise working with ethnography, focus groups, in homes, etc.

  • Strong communication skills and the ability to pen coherent and concise presentations.

  • Confidence standing and presenting to a roomful of clients.

  • A reputation for being exceptionally insightful, enterprising, articulate and convincing.

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