The BD Pharm.D. Marketing Fellowship is a 2-year opportunity based at the Urology and Critical Care division of BD in the Atlanta, GA area reporting to the VP, Home Care Marketing. The corporate office is in Covington, GA (a 30 minute drive from downtown Atlanta), and the Fellow will spend time in the office, in the field with customers, and occasionally at our DME/Distributor Liberator Medical in Stuart Florida. BD has built a strong presence in the Home Care Urology business, with hundreds of thousands of patients using our products in the US. We have vertically integrated manufacturing and distribution, and can take care of patients/caregivers from prescription to doorstep. We have a unique product offering of Silicone based urinary catheters and a 1st of its kind female external catheter, strong sales presence, and a consumer engagement program. Our DME, Liberator Medical, provides us with nationwide distribution, billing expertise, direct to consumer programs, and access to a $950M US market. Our key stakeholders are 1) Patients, 2) Prescribing clinicians, and 3) Payors. We offer best in class service throughout the patient journey, through our unique LINK program that offers 1:1 service for the clinician and patient, and Liberator Medical with billing, distribution and ongoing support.
The Marketing Fellow will gain hands-on knowledge of the Home Care business, and the medical device industry by working on projects in the following business-related areas:
The Marketing Fellow will have the opportunity to gain additional experience by participating in structured rotations on key projects in other cross-functional departments such as Sales, Business Metrics/Analytics, Health Economics and Outcomes Research (HEOR) based on availability and interest.
In addition, this Fellowship will be offered in collaboration with the Industry Pharmacists Organization (IPhO). Through IPhO, the Fellow can gain exposure to broader networking and leadership opportunities for pharmacists in industry.
Professional Organization Components
Publication Opportunities (poster/paper/article), preferably but not necessarily in conjunction with an IPhO Leadership member.
Knowledge, Skills and Ability Requirements: