Performance Marketing Manager

EcoSense Lighting   •  

Los Angeles, CA

Industry: Manufacturing & Automotive

  •  

5 - 7 years

Posted 32 days ago

This job is no longer available.

We are seeking a well-established Performance Marketing Manager to play a critical, leading role in our fast-growing, non-traditional, technology company. In this role, the Performance Marketing Manager will drive the concept, design and development of next generation LED lighting products. Our company is not focused on irrelevant rules and wasteful processes. Instead we value, and reward specific behaviors aligned with our culture and company objectives. We value the ability to collaborate, learn and provide the freedom necessary for each person to do their work, with the expectation that we will get high performance in return.

The Position

We are currently looking for a Performance Marketing Manager to lead in the development, implementation and optimization of all customer acquisition activities. Performance Marketing Manager will be responsible for leading acquisition strategy and execution central campaigns, as well as coordinating and following-up center-level campaigns. His/her scope is inclusive but not limited to Marketing initiative. The role will be key as the US business engages in a transformation project regarding its customer engagement strategy, as it sets the stepping-stone of the overall schema.

Primary Responsibilities

  • Defines the customer acquisition targets in a 5-year business plan mode, to set level of ambition, required resources and financial strategy
  • Define the customer acquisition campaigns & mix across all channels (in-mall, online, through partners) to meet the quantitative objectives (volume and quality) respectful of a customer acquisition cost
  • Transforms the strategy into operational initiatives and sets a level of priority to ensure a smooth execution with teams
  • Knowledgeable about customer relationship management (CRM) best practices and decisions as it relates to data quality and data depth
  • Define work streams to be implemented centrally and those that need to be executed at center-level. Is responsible for the performance on both
  • Assist centers in implementing their customer acquisition plans, relying on the overall strategy and the assets of each center
  • Reports to the entire Marketing and US organization progress on the national target and potential variations, and defines relevant action-items
  • Follows-up, analyzes and optimizes central and center-level performance. Acts as a facilitator, trainer, coach for center-marketing teams by providing guidance, feedback and best practices
  • Identifies new sources of growth, through internal or external levers, offline or online and establishes business case to get them
  • Is in close and regular relationship with European teams who have engaged in the same program to share good ideas and foster experience sharing
  • Works closely with Digital Marketing and IT teams for online channels, with Center Marketing, Brand & Content and Operations for offline channels. Serves as support to VP, Digital Marketing for partnerships with brands or retailers

Core Competencies

  • Must be a self-starter with energy, drive and determination to accomplish goals and demonstrated ability to multi-task, set priorities, stay focused, and set clear milestones.
  • Must demonstrate leadership ability in motivating and guiding teams through new projects and processes
  • Must be results-oriented and possess excellent problem-solving abilities
  • Must have strong verbal and written communication skills, superior presentation skills and the ability to sell and support ideas to central and center teams
  • Must be skilled in web analytics tools (e.g., Google Analytics), marketing platforms (e.g. Salesforce Marketing Cloud Email & Data Studio), and Microsoft Office (Excel, PowerPoint).
  • Must understand the offline retail environment (ideally a mall / marketplace environment) to be able to deliver relevant recommendations to center teams
  • Must be able to work with Marketing, Operations and IT teams to feedback and constantly improve the products & services

The Person

The Performance Marketing Manager should be detail oriented, have 5+ progressive years of experience and prior experience managing large projects.

Core Competencies

  • Must be a self-starter with energy, drive and determination to accomplish goals and demonstrated ability to multi-task, set priorities, stay focused, and set clear milestones.
  • Must demonstrate leadership ability in motivating and guiding teams through new projects and processes
  • Must be results-oriented and possess excellent problem-solving abilities
  • Must have strong verbal and written communication skills, superior presentation skills and the ability to sell and support ideas to central and center teams
  • Must be skilled in web analytics tools (e.g., Google Analytics), marketing platforms (e.g. Salesforce Marketing Cloud Email & Data Studio), and Microsoft Office (Excel, PowerPoint).
  • Must understand the offline retail environment (ideally a mall / marketplace environment) to be able to deliver relevant recommendations to center teams
  • Must be able to work with Marketing, Operations and IT teams to feedback and constantly improve the products & services

Required Skills

  • Strong understanding of digital marketing, especially as it relates to email and social media user experience
  • Expertise in CRM platforms, particularly customer analytics and performance
  • Expertise in MS Office and at least one major database package (Access or similar).
  • Organizational savvy and the ability to create strong relationships across marketing, technology, operations and business groups at all levels, both domestically and globally.

Education

  • Bachelor's degree required from an accredited program in marketing, business administration, or other relevant discipline.