Performance Marketing Manager in Santa Clara, CA

$150K - $200K(Ladders Estimates)

Chegg   •  

Santa Clara, CA 95050

Industry: Enterprise Technology

  •  

5 - 7 years

Posted 55 days ago

Role: Performance Marketing Manager (Paid Search)

Chegg is looking for a creative, results-oriented and hands-on Performance Marketing Manager with exceptional strategic and analytical skills to lead our SEM program. The right person for this role will bring a strong POV on how to deliver exceptional results from our search campaigns. They will also manage a small team of onshore and offshore resources.

Responsibilities:

  • Lead our paid search planning, strategic approach, and point of view across business units.
  • Own the end to end delivery of our paid search campaigns. Oversee campaign builds and campaign management best practices and processes. Ensure team follows appropriate setup, QA, and optimization schedules to achieve business KPIs.
  • Monitor performance, delivery and pacing across BUs and work with the team to improve performance. Drive continuous improvement from our paid marking campaigns to drive growth, KPI efficiency, and team process.
  • Lead a team. Mentor and enable professional growth of your team members. Coach and guide your team to higher levels of operational maturity and removing roadblocks to get there
  • Work with our marketing operations team to enable workflow efficiency. Define and develop campaign management, reporting, and optimization of best practices and processes.
  • Be a trusted advisor to business GMs and VPs. Proactively communicate with internal and external stakeholders, improving transparency, and collaboration.
  • Work with the analytics team generate analysis, insights and compelling recommendations and present them effectively to the marketing team.
  • Bring a POV on media best practices to the paid marketing team. Stay in touch with current industry trends, new tools plus industry best practices.
  • Help the team set realistic expectations for deliverables and make every effort to meet them with quality work.

Requirements:

  • 6+ years of digital advertising experience in paid search
  • Four-year Degree in economics, finance, business, mathematics, computer science, or equivalent training or work experience.
  • Have led a team of search marketers.
  • Experience planning and optimizing paid search campaigns and delivering business goals
  • Thorough understanding of acquisition marketing and latest Paid Search trends.
  • Preferred: Experience with search management platforms such as Search Ads 360, Adobe Search Manager, Marin, or Kenshoo.
  • Analytical ability to understand, manipulate, and derive insights from data.
  • Strong organizational skills and the ability to effectively prioritize work in a deadline-driven atmosphere


Valid Through: 2019-10-17