Performance Marketer at Vise in New York, NY

Vise is an artificial intelligence-driven asset management platform, built and designed specifically for the Financial Advisor of the future. We are transforming the financial industry by bringing the power of AI and machine learning to automate investment management for financial advisors and build fully customized portfolios backed by portfolio intelligence.

Located in New York, we are a well-funded Series B stage startup, backed by Sequoia, Founders Fund and Bling Capital. We are working in one of the largest industries in the world, with customers who are hungry for modern tools and technology that will help them win. Come join us!

Vise is looking for an extraordinary performance marketer to help drive new user growth through paid channels. As a founding member of the marketing team, you’ll be responsible for creating a cohesive paid marketing strategy, helping build and manage campaigns across a variety of channels, and working with cross functional teams to support Vise’s core product and business. This is an excellent role for candidates that are excited about using their skills alongside a strong marketing team to build one of the largest businesses in finance.

Our office is located in One World Trade in NYC. We are remote-optional until March 31, 2021 and continuing to monitor Covid-19 trends.

What you will own

Help support acquisition campaigns on offline and online channels including search, display, mobile, TV, direct mail, and other

Manage social media advertising using performance goals that drive new user adoption

Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics

Deeply understand customers and identify opportunities for growth and optimization at every stage of their lifecycle

Use a process of testing to prove hypotheses and recommend performance optimizations

Create experimentation roadmaps and execute a rigorous A/B testing agenda to enhance campaign effectiveness

Use a data driven approach to manage campaigns and derive insights on strategy and performance

Help support weekly and monthly reporting of channel metrics, goals, and other KPIs

Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

Communicate weekly updates, progress reports, timelines, and results

Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI

Work closely with the other teams and stakeholders to ensure acquisition goals are met

Engage cross-functionally with Product, Engineering, Legal, and Creative to meet ambitious growth targets

What you will bring on Day 1

Minimum of 5-10 years of related performance/growth marketing experience, preferably in fintech

Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights

Strong analytical ability

Outstanding ability to think creatively, identify and resolve problems

Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

High level of integrity, autonomy, and self-motivation

Ability to synthesize complex ideas into actionable recommendations for senior executives

A passion for marketing. You stay up to date on the industry, platforms and changes as they roll out