Performance Analytics Supervisor, Data Scientist

iCrossing   •  

New York, NY

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 40 days ago

This job is no longer available.

We work at the intersection of bright pixels of creativity, sharp use of data points, innovative tech, and cutting-edge digital know how. That's how we turn brand potential into business performance. And that’s why we stand out.

We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form one epic unit. What we do starts with our people.

We are part of the Hearst Corporation, the world’s leading media, entertainment, and content company, which gives us access to the most valuable insights, talent and audiences.

The impact you will have

The Supervisor, Performance Analytics, will play a pivotal role in the Modeling part of the practice, with a focus on building statistical models to help understand past performance and project future performance. As a team, we aim to extract value from data by generating actionable insights. To do so, we need people like you to build sound models that will show our clients how marketing tactics and metrics align with measurable business goals.

What you’ll do

  • Build statistical data models such as media mix models (MMM), campaign optimization, sensitivity analysis, seasonality, prescriptive analytics
  • Apply data science principles such as decision trees, logistic regression, neural networks, clustering, data mining and other techniques
  • Employ knowledge of the digital marketing landscape with a POV on the role of marketing and digital channels/tactics
  • Work with clients to help solve the riddle of data-driven attribution
  • Interact directly with clients and offer thoughtful and deliberate strategy around media campaign execution
  • Collaborate with external and internal teams to solidify findings and insights around pre-campaign projections and deep-dive post-campaign analysis to optimize marketing strategy
  • Execute digital and multi-channel campaign measurement and analysis, perform ad-hoc analyses, and present conclusions
  • Develop actionable recommendations and communicate them in an easy to digest manner
  • Ability to map business objectives to measurable key performance indicators (KPIs)
  • Ensures analytic teams are following iCrossing and analytic best practices when developing insights and creating client deliverables
  • Demonstrates ability to confidently present insights and conclusions from data analysis

Who you are

  • You have 4+ years’ experience in field of digital analytics, preferably with a media or digital marketing focus
  • You have a BA or BS in a quantitative field: Advanced degree is a plus
  • You have experience working with statistical programming software (e.g., R, SAS, SPSS)
  • You’re knowledgeable of online advertising and media management systems such as DART, Kenshoo, Marin, TradeDesk, DoubleClick
  • You have a passion for digital marketing and answering the question “Why?”
  • You are detail oriented and organized
  • You’ve proven analysis skills and ability to present data to a marketing-oriented audience
  • You have strong skills in Excel, Word, PowerPoint, and with general Web based interfaces
  • You’ve experienced working with web analytics systems (e.g., Omniture, Google Analytics),
  • You have experience working with statistical programming software (e.g., R, SAS, SPSS)