Job Description

Key Responsibilities:

Partner Program Management

Architect end-to-end partner marketing and communication program that drives global brand awareness, new partner acquisition and retention
Work closely with the CRO account team to create scalable and repeatable programs to grow our CRO partners’ business with Medrio
Manage the content strategy and branding of our online partner community, Accelegro, including standards and templates for co-branded marketing materials
Design and create a partner marketing toolkit to enable our partners to showcase our offerings, brand and joint benefits
Measure success by reporting on leads generated and revenue growth attributed to partner marketing programs

Partner Ecosystem

Design and manage how our partner ecosystem is represented across our website and other marketing channels
Work directly with partners to educate, plan and execute co-marketing campaigns that drive demand, partner referrals, and excitement among customers
Create ravings fans by delivering an exceptional customer experience for our key partners

Content Creation

Collaborate cross-functionally to manage the process of creating compelling content, including white papers, presentations, digital assets, infographics, and case studies
Continually test and innovate on ways to reach our desired prospect audience and key target accounts through a variety of channels
Manage a customer reference pipeline that results in joint success stories that exemplify the delivered business benefit to our common customers
Collaborate with Marketing Communications to deliver partnership announcements

Relationship Management

Nurture and strengthen relationships with key partners that yields mutual opportunities and business growth
Communicate regularly with the Sales and Customer Success teams to share updates on upcoming campaigns, status of current campaigns, and results of completed campaigns
Take initiative to engage with industry experts, associations, partners and healthcare providers to continually expand knowledge of HIT changes and trends

Qualifications:

Bachelor's degree in marketing, related field or equivalent experience
5+ years of experience in channel marketing, partner marketing or business development
5+ years B2B experience - Ideally, you’ve directly seen the impact a thriving partner ecosystem can have on a company
Experience in healthcare technology
Embrace working as part of a team with a positive, "can do" attitude
Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth
Experience working with sales teams to understand customer needs and translate those into marketing tactics

Valid through: 5/19/2021