Paid Search Manager

  •  

Winter Park, FL

Less than 5 years

Posted 233 days ago

  by    Contessa Petrini

This job is no longer available.

You?ll spend 80% of your time growing established channels, and 20% focusing on establishing new traffic sources. A deep understanding of the conversion funnel and best practices are required to succeed in this role.

RESPONSIBILITIES:

  • Manage a paid search agency to optimize our PPC presence
  • Define budget and CPA thresholds for all campaigns
  • Optimize and create keyword targets, banners, and other ads
  • Develop, manage, and optimize retargeting
  • Find and implement new opportunities in search, social, lead generation, and display
  • Create and optimize landing pages
  • AB testing across multiple channels
  • Develop and maintain KPI reporting
  • Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives

EXPERIENCE:

3+ years of experience in:

  • Managing $50k+ monthly budgets -Search (Adwords, Bing)
  • Retargeting (Google, AdRoll, Criteo, Facebook)
  • Researching Keywords (SEMRush, SpyFu, Moz) -Social Advertising (Facebook, Twitter, Quora, Reddit)
  • Running A/B, multivariate tests (Optimizely, Google)
  • Designing Lead Generation Funnels (Leadpages, Unbounce, Optinmonster)
  • Optimizing and Creating Landing Pages

REQUIRED SKILLS:

  • History of achieving CPA targets based on customer lifetime value
  • Proven ability to scale paid traffic while maintaining CPA targets
  • Knowledge of how affiliate and paid marketing channels fit together
  • Capacity to find and nurture demographic synergies into paid customers
  • Highly organized with the ability to work on divergent brands and projects
  • Effectively manage an outsourced agency
  • Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.
  • Must be a self-starter, willing to take initiative and drive results -Google AdWords/Analytics Certification
  • Wordpress
  • SaaS
  • Mobile Apps

EDUCATION:

  • Bachelor's DegreeRequired
  • Google
  • AdWords/Analytics Certification Preferred

Top 3 reasons our employees love working at Omicron:

  • We build cutting-edge technology that is literally changing how the world consumes online content.
  • We get to collaborate with really smart, interesting people every day.
  • Omicron rewards its team with really fun company events. Past events include food trucks on-site for lunch, private movie screenings, tickets to charity galas and more!

This job description is not intended to be all-inclusive.

Omicron Media, Inc. is an Equal Opportunity Employer. EOE/AA M/F/D/V

Job Type: Full-time

Experience:

  • marketing SaaS products or mobile apps: 1 year (Required)
  • Managing over 50k / mo in spend: 3 years (Required)

Education:

  • Bachelor's (Required)