Paid Search Manager

  •  

Baltimore, MD

Industry: Online Advertising & Marketing Services

  •  

Less than 5 years

Posted 276 days ago

  by    Christina Donegan

This job is no longer available.

The PPC Manager will develop and execute an overall PPC strategy with budgets of $3MM/monthly and above, identifying additional channels and ensuring team deliverables exceed client expectations, while managing a team of 2-3

 

Responsibilities:

?        Manage Paid Search campaigns across Google, Bing and Yahoo

?        Drive overall digital strategy and implementation to meet client goals

?        Monitor and analyze the performance of SEM campaigns and programs, and generate/deliver ongoing performance reports

?        Work with the online and offline media teams to coordinate SEM campaigns effectively

?        Work closely with the Account Team in order to understand all clients and campaign objectives

?        Work directly with clients for all SEM campaign issues?answer questions and address issues

?        Conduct online research in order to determine SEM strategy for campaigns

?        Collaborate with creative team to write/develop ad copy for search

?        Lead regular client status calls as required

Qualifications:

?        Bachelor?s degree

?        3+ years? experience managing and implementing PPC accounts with budgets of $1MM

?        In-depth knowledge of the technologies and processes involved in running Search Media campaigns (particularly Google Analytics and other web analytics packages).

?        Confident and articulate presenter in communicating goals, strategy and performance to clients and senior leadership directly

?        Current/Recent experience working at an ad agency

$110K