Paid Search Manager

Entech Network Solutions  •  Baltimore, MD and 2 other locations

Less than 5 years experience  •  Online Advertising & Marketing Services

$110K
Posted on 03/13/18 by Christina Donegan
Entech Network Solutions
Baltimore, MD
Less than 5 years experience
Online Advertising & Marketing Services
$110K
Posted on 03/13/18 Christina Donegan

The PPC Manager will develop and execute an overall PPC strategy with budgets of $3MM/monthly and above, identifying additional channels and ensuring team deliverables exceed client expectations, while managing a team of 2-3

 

Responsibilities:

?        Manage Paid Search campaigns across Google, Bing and Yahoo

?        Drive overall digital strategy and implementation to meet client goals

?        Monitor and analyze the performance of SEM campaigns and programs, and generate/deliver ongoing performance reports

?        Work with the online and offline media teams to coordinate SEM campaigns effectively

?        Work closely with the Account Team in order to understand all clients and campaign objectives

?        Work directly with clients for all SEM campaign issues?answer questions and address issues

?        Conduct online research in order to determine SEM strategy for campaigns

?        Collaborate with creative team to write/develop ad copy for search

?        Lead regular client status calls as required

Qualifications:

?        Bachelor?s degree

?        3+ years? experience managing and implementing PPC accounts with budgets of $1MM

?        In-depth knowledge of the technologies and processes involved in running Search Media campaigns (particularly Google Analytics and other web analytics packages).

?        Confident and articulate presenter in communicating goals, strategy and performance to clients and senior leadership directly

?        Current/Recent experience working at an ad agency

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