Paid Search Director in El Segundo, CA

$150K - $200K(Ladders Estimates)

Wpromote   •  

El Segundo, CA 90245

Industry: Media

  •  

5 - 7 years

Posted 56 days ago

You Will Be

  • Managing a team of 6-8 account managers by guiding paid search strategy, identifying account opportunities and obstacles, and developing communication skills
  • Closely overseeing and facilitating the onboarding of new accounts that fall under direct reports
  • Interfacing with direct reports' clients to collect feedback, articulate value, present strategy and strengthen the relationship
  • Providing bi-annual performance reviews and customized professional development plans for direct reports
  • Maintaining the ability to train account managers on all paid search fundamentals, including media planning, campaign building & optimizing, reporting, platform nuances, and data processing & analysis
  • Coaching direct reports on foundational skills, including clear communication, expectation setting, rapport building, active listening and conflict de-escalation
  • Continuously refining and updating the training process and materials for new hires
  • Leading paid search-related discussions and partake in internal or public speaking opportunities
  • Maintaining sufficient knowledge of core digital marketing channels, including social media, SEO, content marketing, email marketing and programmatic
  • Assisting sales team on audits, decks and pitches for prospective paid search clients
  • Improving business processes & workflows to better enable collaboration & efficiency between account managers, clients, and business units such as accounting or marketing
  • Report to General Manager and other upper executives on key client service pillars: same store growth, retention, new business and partnerships
  • Identify critical client/account issues and escalate them to appropriate executives in timely manner
  • Anticipating the needs of the General Manager and provide concise, actionable information on account opportunities, account obstacles and direct reports
  • Directly manage one high profile account to stay current on applicable technology, tactics and industry trends
  • Using the account to test and learn new strategies, features and platforms and share findings with paid search department

You Must Have

  • 5-7 years of experience working in paid media advertising comprising of media planning/buying in paid search within an agency/client environment
  • Minimum of 2 years prior staff management with development and mentoring experience
  • Extensive experience developing, optimizing, analyzing, and reporting on paid search campaigns
  • Experience with data analytical tools such as Google Analytics
  • Strong working experience Google suite, Excel, Powerpoint, Keynote, Asana
  • Experience with creating paid search customer acquisition campaigns for a diverse range of clients and verticals (Ecom/retail and lead gen preferred)
  • Excellent oral, written, and interpersonal skills, with the ability to identify and respond to situations quickly
  • Bachelors degree in communications, Advertising, Marketing or related discipline


Valid Through: 2019-10-14