Paid Marketing Strategist

Kellen Company  •  Washington, DC

Less than 5 years experience  •  Market Research

Posted on 10/21/17 by Benjamin Workman
Kellen Company
Washington, DC
Less than 5 years experience
Market Research
Posted on 10/21/17 Benjamin Workman

Kellen Company - Washington, DC

What are we looking for?

  • As a Paid Marketing Strategist, you will be responsible for managing the creation, successful implementation, and ongoing optimization of PPC, Social, and various otherDigital Display/Contextual campaign strategies for our trade associations & professional societies.
  • Reporting to the Director of Digital Strategy, you will play a vital role in supporting a digital advertising team that prides itself on developing innovative strategies for our clients.

What will you do?

  • Supervise multiple client PPC, display, and social media advertising campaigns across various search engines (Google, Bing/Yahoo) and social media platforms (YouTube, LinkedIn, Facebook, Instagram, Twitter, etc.)
  • Managing programmatic and geo-targeted mobile ad buys with current vendors
  • Assist with campaign strategy development, including proposal development & ROI predictions
  • Meet with clients to determine their marketing objectives and goals, for PPC, Display, Remarketing and Social Advertising campaigns.
  • Optimization, reporting, and billing for campaigns on a regular basis
  • Provide analysis & further recommendations for campaigns from Google Analytics
  • Work on special projects as needed to support the digital team
  • Stay on top of industry trends and best practices with an understanding of how they can be applied to campaigns
  • Be a team player, who enjoys a fast-paced environment

Am I qualified?

  • Three years plus experience using Google Ad Words, Bing, and Yahoo and Social Mediacampaign management platforms such as Facebook, Instagram, LinkedIn, Twitter, etc.
  • Three years plus of demonstrable success in digital advertising campaign management
  • Three years plus experienceworking closely with clients understanding their advertising and business goals and developing needs-based digital strategies
  • Solid knowledge of implementing tracking tags, third-party management tools, and publisher UIs
  • Attention to detail is a must
  • Interest in new technologies and the desire to expand skill set
  • Bachelor's degree in marketing related fields
  • Solid data analysis experience
  • Strong skills in Microsoft Excel
  • Bachelor's

What do we offer?

A congenial atmosphere where teamwork abounds and your efforts are truly appreciated. We work hard, but also strive for work/life balance. We are an ESOP, so everyone has a stake in the performance of the company. Fun stuff includes parties, summer picnic, employee recognition, a summer Friday’s program and we close early before holidays! We’ve got great benefits including medical, dental, a health club onsite, paid vacation, holidays, a 401(k), tuition reimbursement and a new office soon.

Job Type: Full-time


  • Bachelor's


  • Social Media Marketing: 1year
  • Marketing: 3years
  • Client Relationship Management: 1year
  • PPC: 1year
  • Google Adwords: 1year

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