PACS Digital Community Manager at Coca Cola Refreshments Canada in Atlanta, GA

PACS Services is seeking a dynamic and enthusiastic Digital Community Manager to cultivate 1:1 and 1:few relationships with employees and stakeholders using our digital end points. Our Digital Community Manager will also be our liaison to our North America Operating Unit, promoting critical collaboration to effectively manage and execute external communication strategies.

What You'll Do for Us:

Operate on the front line for communications: proactively create personal and individual communications experiences and when needed, assist with crisis management and resolution

Deliver engagement and community management to our 5 external social channels as well as our internal employee-facing channel

Develop POVs for which stakeholders will benefit most from 1:1 and 1:few communications to achieve PACS objectives

Outline content personalization strategies using approved creative to engage in these conversations

Partner with PACS to create a globally scalable moderation strategy, updating and evolving as necessary based on external factors and internal developments

Create, update and evolve our digital community management strategy that covers use of technology, creative and tactics leading to successful and meaningful relationships

Support editorial and creative workstreams by including personalized and individual engagement as part of the broader communications strategy; ensure that 1:1 and 1:few conversations are aligned and reflective of our company brand

Partner with our Digital Publishers to create a seamless communication experience transitions from 1:many communications to 1:1 and 1:few

Enable efficient reporting of the value of digital community management efforts as part of communications effectiveness analysis

Network with our global social teams to collect and scale community management best practices

Education Requirements: Bachelor's Degree required

Related Work Experience: Minimum of 5 years of dedicated work experience in communications. The required focus is on the relevance of the recent work they've done as it pertains to this role. Needs to have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a global role preferred. Ideally needs to have worked in roles that provided exposure to social and digital media, with an emphasis on individual communication.

Functional Skills:

Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.

Global/Cultural Knowledge: Knowledge of cultural differences in different regions or countries that might impact or limit the effectiveness of marketing and PACS strategies

Independent Point of View: Knowledge of the external environment in which the Company's business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.

Innovation: Ability to identify and develop innovative ideas in order to create a proprietary advantage for The Company.

Network/Resources: Ability to develop diverse network/resources to leverage "best in class" knowledge, approaches and processes.

Vendor Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.