OMEN Gaming Business Development

HP   •  

Boise, ID

8 - 10 years

Posted 206 days ago

Responsible for the development and/or delivery of integrated end-customer business development programs for OMEN gaming products and services for the North America hp.com business. Focused on outbound (customer-facing) activities as related to Home Office and or startups using high end compute mostly with OMEN products.  Expand OMEN by HP presence in collegiate or high school Esports developments.Defines and/or manages execution of marketing strategies and tactical plans to enable sales closure. Develops/manages program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.Day to day activities will be in close synchronization with the hp.com North Americas sales organization to enables new businesses.  This role is not quota based nor commission based.  The person continues to be straight line into the worldwide OMEN product group to focus on business development.  There will be a separate sales support team to close the final sales.  Greater than 50% travel required in the continental US.  Gaming experience highly preferred.  Location open to Boise Idaho, Houston Texas or Palo Alto.Responsibilities

  • Assist hp.com sales with development of OMEN sales into new channels
  • Assist hp.com sales with account calls/development such as Esports
  • Develop and secure approval for GTM plans and budgets.
  • Direct cross-functional, cross- organizational teams and agencies in the development and execution of GTM plans and budgets.
  • Define GTM metrics/goals/ benchmarks and track/report progress against them.
  • Develop closed-loop post- analysis for marketing programs and identify/execute indicated actions.
  • Develop offering/segment messaging and manage/ monitor their delivery.
  • Develop/define customer segmentation strategies and customer experience plans and execute/monitor them.Education and Experience Required
  • BA or BS in Marketing or related field; MBA preferred.
  • 7+ years marketing experience, including offering marketing, segment marketing and partner marketing.
  • Agency, sales and/or channel experience a plus.Knowledge and Skills
  • Gamer highly valued.  Can be console, PC or mobile gamers
  • Expert knowledge of marketing principles, practices, tactics and tools.
  • Expert knowledge of offering, segment, partner and account- based marketing.
  • Expert knowledge of advertising/direct marketing/research vendor practices and procedures.
  • Well-developed understanding of the industry, offering categories and HP offerings/strategy.
  • Strong project and budget management skills.
  • Excellent written/oral communications.
  • Strong analytical skills.
  • Excellent interpersonal skills.
  • Ability to build, manage and influence virtual teams.
  • Excellent negotiating skills.
  • Ability to interface effectively with all levels of management and functional disciplines.
  • Strong influencing and consensus-building skills.
  • Conflict resolution skills.Impact/Scope
  • Develop/execute/evaluate marketing strategies and tactics that drive demonstrable revenue, share gains and customer/partner engagement.
  • Strong partner to sales in account acquisition/ development.Complexity
  • High – Deals with highly complicated strategic/tactical issues; interfaces with senior marketing management, senior management in other HP functions/organizations, marketing partners and end customers.
  • Ability to manage dotted line to hp.com business unit with solid line oversight by the worldwide OMEN product group.

    Job ID 3021813

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