As a growing off price retailer, Burlington continues to increase the number of stores it opens each year. Reporting to the Marketing Manager, this newly created position will be instrumental in assisting in the development of and executing the marketing and advertising plans to support each new and remodeled store to drive store traffic and awareness. This position will play a key role in spearheading communications to cross-functional internal teams and external partners, as well as managing creative deliverables for new and remodeled store locations.
Major Duties & Responsibilities
Research and identify local advertising opportunities to include, but not limited to, out of home units –billboards, bus shelters, train, etc., grassroots events and street teams for each new store. Investigate and outreach to local community event organizers, concerts and major nearby attractions to explore and negotiate possible local partnerships for each new store opening, as to increase brand awareness to drive store traffic
Responsible for creating and maintaining all vital new store and remodel tracking grids and documents. When changes are made, revise schedules and immediately communicate to all impacted business units and external agencies as well as community/cause partners
Responsible for organizing and submitting all advertising and marketing creative requests with accurate information, inclusive of deadlines, creative specifications and required file formats for each new store. Assets could include but not limited to, flyers, out of home units, digital assets, social content, print, etc. Additionally, support Marketing Manager with review of new store marketing/advertising/public relations materials, such as:
Press releases and media alerts
Radio scripts and tv slates
Ribbon cutting ceremony documents, i.e. Run of show and talking points
Flyers, advertising units (out of home, digital, print), social media, emails, radio, television commercials and direct mail
Community and cause marketing documents
Develop and continually update, through finality, each new store’s custom marketing/advertising presentation for field and corporate leadership, while maintaining budget tracking for each store
Regularly communicate with media and event agencies, community partners, and field leadership to ensure accuracy and effectiveness of new store advertising and activations
Coordinate and execute local marketing activations with stores and partners, as well as update mall/strip marketing assets with Burlington initiatives each quarter
Candidates must have a B.S. Degree. Candidates should also have at least 2 years marketing and advertising experience and a minimum of 5 years of experience in a leadership/management-level role. Experience with Excel & PowerPoint highly desired.
Posting Number 2018-81802