New Brand Research and Insights Manager

E&J Gallo Winery   •  

Modesto, CA

Industry: Food & Beverage

  •  

5 - 7 years

Posted 291 days ago

This job is no longer available.

New Brand Research and Insights Manager on the Gallo Insights and Innovation team is for you. Working as a leader in the C&PI organization bringing new tools and consumer research methodologies to the organization.

What You Will Do-

Understand the Business:

  • Develop a thorough understanding of the current wine and spirits portfolio: category, competitors, drivers and weaknesses
  • Assist the Insights & Innovation team to generate design territories, evaluate designs and provide refinement direction based on consumer learning. Be an integral part of the Innovation & Insights team delivering market ready brands with clearly defined positioning, branding and visual guidelines.

Be the Consumer Expert:

  • Gain a deep understanding of current body of foundational and brand specific research
  • Collaborate with cross functional teams to understand all sources of consumer information (including product preferences)

Uncover new opportunities:

  • Synthesize data from a wide range of sources (Trends, Scan, Primary segmentation and brand research) to guide New Brand development teams find white space in positioning and product.
  • Share learning with existing Brands team to increase knowledge base.

Develop Research Plans:

  • Understand New Brand learning objectives and critically evaluate available knowledge, identify areas requiring additional research
  • Identify research methodology to best meet learning objectives
  • Gain alignment on objectives and methodology with team and senior leadership
  • Lead the creation of research plans in collaboration with cross functional partners and external vendors

Execute Research:

  • Responsible for ensuring accurate consumer definition for all research
  • Lead discussion guide development for qualitative research
  • For quantitative research create analysis plan, work closely with the internal analytics group on modeling and analysis
  • Responsible for synthesizing analyzed data into actionable insights and present to leadership

Continuous Self and Organizational Capability Development:

  • Identify new methodologies, vendors and introduce them to Gallo
  • Attend seminars, conferences and classes to sharpen analytical and research skills

What You Need-

  • Bachelor’s Degree plus 6 years of marketing research and data analysis experience reflecting increasing levels of responsibility OR Master of Science degree plus 4 years of marketing research and data analysis experience reflecting increasing levels of responsibility
  • High school diploma or state-issued equivalency certificate
  • Experience conducting market research for a consumer-driven organization

What Will Set You Apart-

  • Alcohol- Beverage industry experience
  • Experience with white space exploration, early ideation and new brand development
  • Background in creative development/ graphics design, agency side experience (planning, strategy, art direction, copy writing)
  • Experience moderating qualitative discussions
  • Product development/ sensory sciences/ product testing knowledge.
  • Background in Social Sciences

Job Posting ID: 49404