This role is responsible for working directly with the End User via compete understanding and execution of our Trade Marketing strategy in: “ORGANIZATION | ASSOCIATION | COMPANY” strategy to drive awareness, conviction, conversion, and loyalty by understanding a broad range of products, applications, and distributor models to effectively determine what products best fits the needs of End User from their Boardroom to their Tool Room. Understanding and implementing marketing assets, communication, training, and rebate management is essential.
You will be responsible for building relationships with the:
ORGANIZATIONS: Further develop the relationship with the National Office – focused on the Training department as well as execute the local Labor Unions training strategy through select centers within our focused MSA markets.
ASSOCIATIONS: From the National Office to the Local chapters; developing and executing a strategy that drives sales through specific execution. From the National Conferences to the Local events; you’ll be called-upon to be the ambassador of the company at the National level and provide the Commercial team with a turn-key strategy to execute at the local levels.
COMPANY: Included in this strategy, you will be required to execute the strategy by delivering the local Commercial team a complete understanding of the Company members – their interrelationship and inner-connectivity to the overall strategy. You’ll provide targeted lists; identify opportunities; and track conversion progression throughout. You will deploy corporate assets and financial incentives to drive Conversions.
COMMUNICATION: You will be responsible for building a strategic marketing communication plan, in working with our Customer Experience team, which identifies the specific needs of the Trade throughout the three pillars of the strategy.
Communicating throughout our organization and working with our regional and local Sales, Marketing, and Service teams to activate the strategy via regular communication and reporting is paramount.
Essential Skills & Experience
Requisition Number 59382BR