National Marketing Manager - LAB

Seasoned Professional Experts  •  Baltimore, MD

8 - 10 years experience  •  Medical Devices & Diagnostics

$110K - $120K
Posted on 11/29/17 by James Cobon
Seasoned Professional Experts
Baltimore, MD
8 - 10 years experience
Medical Devices & Diagnostics
$110K - $120K
Posted on 11/29/17 James Cobon


The Lab Automation Solution offering provides outcomes and efficiencies resulting in value for the acute care and reference lab segments.  Working closely with the Global Marketing team, the National Marketing Manager, Lab automation is responsible for market development and marketing activities for the portfolio in both acute and reference segments. The successful candidate will develop and execute the National marketing plan to exceed unit revenue, categoryshare and profitability goals for assigned product portfolio, contribute to Global Marketing initiatives, and ensure the effective integration of the voice of the National region in the marketing workflow and decision-making process.


  • Manages all aspects of National marketing plans to ensure the achievement of financial/budget expectations and product line strategies; creates strategic marketing plans and drives tactical marketing initiatives.
  • Delivers specific tools, based on National customer needs and associated value proposition, for all levels of healthcare stakeholders
  • Drives a publication strategy which supports the customer data required for lab automation adoption in the National market.
  • Works closely with Sales teams to effectively implement marketing strategies and drive tactical plans to attain/exceed sales and categoryshare objectives.
  • Partners with Informatics team to ensure integrated messaging and roll out to the field.
  • Employs market research tools, as required, to identify and interpret changing region attitudes, demands, and needs for existing company and competitive products.
  • Manages the demand planning process; represents portfolio at Demand Consensus and S&OP meetings.
  • Contributes to the annual financial planning cycle for the National: budget and, forecasts.
  • Initiates, coordinates, and drives key National Account opportunities.
  • Creates and manages communication programs including advertising, PR, direct mail, product literature, sales tools, internet sites, etc., in alignment with branding strategy.
  • Successfully launches products; develops strategies, tactics and training plans for the Service organization, Distributors and Sales teams.
  • Creates and implements pricing strategies, market analysis, promotional programs, market research requirements and channel strategies. Incorporates "best practices" in all aspects of the marketing function. 
  • Provides marketing and/or technical support at conferences, users’ meetings, customer sites, end user workshops, and other specific marketingevents. 
  • Develops and implements strategic publication plan. Develops group and speaker opportunities; coordinates webinars, as appropriate.
  • Builds relationships with internal stakeholders, and effectively communicates short and long term business priorities to functional leaders (i.e., Manufacturing) to ensure a unified agenda. Identifies potential gaps and proposes possible solutions.
  • Ensures compliance with company policies, procedures, and practices, including serving as point-person in marketing communication copy approval process.


Required Knowledge and Experience   

  • Typically requires a B.S. in a Life Sciences discipline, or equivalent combination of education and experience. MBA highly preferred. 
  • Minimum of 7years of business experience, with a minimum of 3years in Marketing. Business experience may include marketing, sales, business development or applicable advanced degree.
  • Experience in the development and execution of the marketing plans delivering achievement of financial/budget expectations and product line strategies. 
  • Demonstrated track record in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Competitive Analysis, Pricing Strategy and Go-to-Market models and strategies.
  • Demonstrated proficiency and knowledge of the medical diagnostic space. Demonstrated proficiency in business and sales acumen. Scientific and technical knowledge with the ability to understand and translate technical capabilities into benefits is crucial to drive revenue growth.
  • Ability to work on functional teams and across multiple functions.
  • Effective interpersonal skills; strong oral and written communication; demonstrated abilities in organization, prioritization and planning, goal setting, analytical and problem solving.
  • Results-oriented, with demonstrated ability to multi-task; capable of managing and driving the completion of multiple competing projects.

Security Clearance Required: No

Visa Candidate Considered: No



Full-time Benefits - Full 

Relocation Assistance Available - Possible for ideal candidate 

Commission Compensation - No 

Bonus Eligible - Yes 

Overtime Eligible - No 

Interview Travel Reimbursed - No 


7+ to 10 years’ experience

Minimum Education - Bachelor's Degree

Willingness to Travel - Occasionally

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