National Account Executive, Programmatic Sales

XO Group   •  

New York, NY

Industry: e-Commerce


5 - 7 years

Posted 396 days ago


  • Using your deep consultative sales skills, demonstrate the unique value proposition XO Group brings to drive programmatic revenue
  • Responsible for building and managing relationships with relevant programmatic demand sources, including clients, agencies and DSPs.
  • Structure packages and sell XO inventory via Programmatic Guaranteed and Private Marketplace.
  • Funnel demand side feedback to appropriate XO teams to identify areas for ad product and ad platform enhancements.
  • Work closely with a cross-functional team of company stakeholders (Sales, Account Strategy, Revenue Operations, Legal, Accounting and Ad Operations) to deliver programmatic revenue.
  • Serve as a programmatic subject matter expert within the company on key programmatic business trends and best practices.  
  • Train the Sales Team on packaging and selling programmatically.  As needed, join other sellers on sales calls with programmatic buyers.
  • Work with Marketing and Account Strategy to produce sales collateral (insights, media plans and post-campaignreports), as appropriate, for Programmatic buys.


  • 6+ years of digital media/cross-platform sales or buying experience (with 3+ years of digitalexperience in programmatic ad sales, revenue operations and/or business development)
  • Solid grasp of the programmatic media ecosystem and experience working DSPs, SSPs, DMPs and trading desks.
  • Proven ability to meet or exceed sales goals as determined by management.
  • Able to easily create prospect lists and new revenue opportunities.
  • Should possess a database of digital agency, strategy and client decision-makers.
  • Strong analytical skills, ability to easily negotiate and optimize for performance and yield.  
  • Excellent verbal / written communication and presentation skills, ability to communicate complex situations into simple terms.
  • Love of marketing and solutions-oriented, consultative selling
  • Strong cross-functional and collaborative track record, team-player, able to multitask.