Mobile Marketing Manager

Slack   •  

San Francisco, CA

Less than 5 years

Posted 267 days ago

This job is no longer available.

Responsibilities:

  • Media strategy and media planning: create mobile advertising strategy, vet and decide on channels and vendors, budget allocation, forecast and scenario planning
  • Campaign management: set up, manage, optimize, reportmobile ads campaigns across search, display, video, social channels, including but not limited to: UAC, Facebook, Apple search, Direct sites, video platforms, audience buying platforms, ad networks
  • Ad operations: ad trafficking, tag set-up, fraud management across campaigns
  • Mobile measurement and tracking: manage the Mobile Measurement tool and ensure data accuracy and flowthrough between ads platforms, attribution tool, analytics tool, and internal database
  • Cross-device user journey: map out the mobile user journey and touch points, and connect the dots between mobile, desktop, and other devices to inform overall acquisition strategy
  • Creative management: work with the Creative team to craft mobile creatives including display banners, video ads, and landing pages
  • Testing: Design creative testing and campaign testing plan, set up and run the tests, conduct analysis and reporting with the Analytics team
  • Be the resident Mobile Marketing expert to analyze metrics on cross-channel and cross-device impact. Connect the dots and make sense of data

Requirements:

  • 4-5 years of experience working in performance marketing and advertising
  • 3+ years of hands-on experience planning, managing, and optimizing campaigns in mobile user acquisition, especially Google, Facebook, Linkedin, video platforms, and direct sites
  • Experience with both mobile web and native app download campaigns. Experience with cross-device campaigns across mobile and desktop
  • Thorough understanding of ad attribution and tracking with mobile measurement partners (i.e. Adjust, Appsflyer, Kochava). Mastery of Google Analytics, Google Tag Manager, Google Data Studio and other analytics tools. SQL experience a plus
  • Experience with B2B / SaaS focused demand generation and attribution/conversion path preferred
  • An independent self-starter with initiative and ability to effectively prioritize and multitask in an ever-changing startup environment
  • Solid written and verbal communication skills, as well as strong presentation skills  
  • Proven ability to synthesize data and identify trends or extract key findings and turn them into actionable insights
  • BA/BS degreerequired