Mobile Marketing Manager

Rosetta Stone   •  

Arlington, VA

Industry: Consumer Technology

  •  

5 - 7 years

Posted 43 days ago

The position will explore, negotiate, implement and optimize all mobile campaigns. They will work alongside the Paid Search, Paid Social, Email Marketing, Display & Affiliate leads, as well as the product marketing teams. This position requires a proven track record in digital marketing, with a focus in mobile marketing.

Responsibilities:


  • Identity and recommend mobile marketing opportunities, including implementing and launching mobile marketing ad buys
  • Identify and provide recommendations on ASO strategy to help drive organic traffic
  • Work closely with mobile vendors and partners to optimize performance
  • Responsible for daily, weekly, and monthly reporting for mobile campaigns and paid app performance against set goals/KPIs
  • Ability to extract and organize data from multiple sources into informational summaries in order to monitor the effectiveness/progress
  • Develop graphs, presentations, and reports for senior management
  • Use analytics and marketing automation tools to support reports (Kochava, iTunes Connect, Google Play, etc.)
  • Liaise with developers to assist in technical launching of mobile campaigns
  • Collaborate with Creative, Web Design and Product teams on final deliverables for mobile campaign assets, responsive landing pages, product features/enhancements, etc.
  • Regular ad changes and updating other assets for mobile campaigns to optimize; A/B split testing
  • Exloring and recommending new industry best practices for the App (User Acquisition and Reengagement) to advance the program
  • System owner for MMP and all related reporting

Skills:


  • B.A. or B.S. required in Marketing or related field
  • Strong analytical skills
  • 4+ years relevant experience with digital marketing
  • Demonstrated experience with mobile and app marketing campaigns; experience with UA campaigns and marketing for both the Apple and Google Play App Stores preferred
  • Experience working with a creative services team and external advertising and digital media vendors; and/or digital ad operations experience
  • Must be extremely organized and have the ability to prioritize projects
  • Familiar with campaign development projects and working with related departments
  • Experience using analytics software; Google Analytics and/or Adobe highly desired
  • Experience using attribution software; Kochava, Tune, Appsflyer, etc. highly desired
  • Knowledge of SEO and ASO best practices