Mgr, Marketing Outreach

WellCare Health Plans   •  

Chicago, IL

Industry: Healthcare


5 - 7 years

Posted 37 days ago

Essential Functions:

  • Implements and executes effective, solutions-driven marketing and sales outreach programs creating demand and generating leads to the sales center.
  • Implements and leads marketing campaigns with emphasis on lead-focused marketing outreach and awareness building activities.
  • Works closely with inside and outside Sales Management teams and travels as needed to support field based marketing and sales programs.
  • Performs all daily management of direct reportings including Marketing Assistants, Sr. Marketing Assistants and Marketing Outreach Specialist.
  • Manages regional marketing efforts in the field.
  • Establishes relationships within the community to expand marketing coverage in expanded territories.
  • Manages Marketing Assistants' and Marketing Outreach Specialists' distribution of marketing material per location as defined by deployment strategy.
  • Performs other duties as assigned.

Additional Responsibilities:

  • In smaller or emerging markets, this position may have oversight of both Medicare and Medicaid activity and manage a group of Community Relations Specialists:
  • Market Medicaid products to all interested eligible candidates.
  • Develop, plan and implement the AHCA approved marketing strategy for events to interested candidates in the service are, according to the prescribed rules and regulations of the Medicaid Contract.
  • Organize and develop marketing enrollmentevents.
  • Provides ongoing assistance to Medicaid members, as necessary, answering questions and/or directing inquiries to Customer Service.
  • Continually monitors activities of health industry competitors and provides information to management.

Candidate Education:

  • Required A Bachelor's Degree in a related field
  • Required or equivalent work experience

Candidate Experience:

  • Required 5 years of experience in performance requirements and/or sales lead generation
  • Preferred Other Experience in HMO/Managed Healthcare or Insurance industry
  • Required 1 year of experience in managing remote marketing teams

Candidate Skills: Licenses and Certifications:
A license in one of the following is required:

  • Required Other Health License

Technical Skills:

  • Required Intermediate Microsoft Outlook Knowledge of Microsoft Office, including Outlook, Word and Excel
  • Required Intermediate Microsoft Word
  • Required Intermediate Microsoft Excel