Media Manager

  •  

Newark, NJ

Industry: Media

  •  

5 - 7 years

Posted 4 days ago

  by    Zubair Malik
  • The position's most critical duties and functions:A firm grasp of all media channels and how they work within the consumer funnel and drive Entertainment – based launches.
  • Manage Marquee projects from inception of the strategy, to the media approach, to the implementation of the tactics
  • Ability to multi-task across multiple marquee launches in different phases at the same time. i.e. 1 ready to launch, while 3-4 may be in planning phase
  • Robust understanding of the digitallandscape and channels (mobile, digital, and social)
  • Knowledge of how to drive weekly metrics reports and Paid Media roll-ups
  • Day-to-Day lead for paid media agency in coordination with specific campaigns
  • Analyze regularly distributed analytics reports to better understand what's working and what's not and optimize accordingly
  • Work cross functionally with product, content, analytics, creative, and PR teams to position the brand and its products in an effective, accurate, and impactful way
  • Ability to identify better ways of working at scale through improved processes and changes

Qualifications

  • Basic QualificationsBachelor's degree in Business, Marketing, Economics, Engineering or a related field of study
  • 5+ years of experience in media, advertising, or marketing
  • Experience either at an Advertising agency or client side managing media campaigns
  • Experience working with a large budget and forecasting
  • Strong analytical skills (spreadsheet mastery a must, databaseexperience is a bonus)
  • Work closely with the various other marketing teams to bring new content to the market
  • Strong attention to detail with a focus on superior oral and written communication skills
  • Established track record of creativity and

Preferred Qualifications

  • Preferred QualificationsMBA or graduate degree
  • Proactive and solutions oriented
  • Entrepreneurial spirit / ability to try different things with minimal direction
  • innovation
  • Experience in bringing new products to market or launching content/entertainment products

Salary

$90K - $100K