The Media Manager is responsible for the planning, coordination and execution of media channels across the BBBY family of brands.
- Act as the primary liaison and relationship owner with our media agency partners. Build positive relationships based on mutual respect. Provide feedback to improve vendor performance. Review agency assignments, SOW, and fees to ensure they reflect current media needs and dynamics.
- Provide direction, evaluation, and optimization for established Print Programs (FSI, DM inserts & Magazine), ensuring accurate and timely execution.
- Lead the development, strategy and evaluation of media opportunities in new channels.
- Develop recommendations for media mix & budget allocation based on brand objectives, attribution analysis and analytical tools.. Establish and execute test plans across concepts.
- Interact with cross-channel and concept partners within th