Media Manager in Zion, IL

AbbVie   •  

Zion, IL 60099

Industry: Pharmaceuticals & Biotech

  •  

5 - 7 years

Posted 55 days ago

ESSENTIAL RESPONSIBILITIES:



Media Strategies and Planning

  • Ensures all media strategies ladder up to and deliver on the brand business goals and objectives
  • Ensures media strategies are strong and push brands towards results
  • Ensure each plan has innovation, test & learn components
  • Push the envelope for ways to bring creativity and innovation to the media plans
  • Works with the media agencies to translates media strategies into tactics

Media Buying and Buy Stewardship

  • Ensures media agency teams come with great ideas, strong executions, efficiencies and effective measurement for assigned brands/indications
  • Manages and implement approved media plan ensuring flawless execution and all deadlines are met
  • Review vendor consideration set with the agencies

Brand/Agency Management

  • Develop and maintain effective day-to-day relationships with Marketing teams and our agencies of record
  • Thorough understanding of brands'/indications' business and important facets
  • Coach, mentor, motivate agency personnel
  • Review all brand sharing documents and ensure accuracy

Media Administration

  • Ensure internal and Agency AOR teams are adhering to planning process, policies & procedures for assigned accounts
  • Ensure all Media budgets are met and constantly monitored
  • Ensures all monthly reporting is received and shared internally in a timely fashion
  • Participating in media agency feedback surveys as well as performance review meetings

Industry Knowledge

  • Thorough understanding of industry trends, consumer/HCP audience trends, promotional resources, competitive landscape
  • Attend industry trade shows to keep current on marketplace knowledge

Competitive Tracking and Analysis

  • Tracking/monitoring media activity, including competitive analysis
  • Disseminate competitive reporting to brand teams and data analytics groups
  • Collaborate on CP with Public Relations and other advocacy groups


GENERAL QUALIFICATIONS:

College degree with 5-8 years of Paid Media experience as well as customer experience. Experience with media paid in the Pharma industry experience a plus. Bachelor's degree in Arts, Business or Marketing with 5-8 years of work experience in several aspects of media (digital, offline, programmatic, etc.). Prior media agency experience is a must.

DESIRED QUALIFICATIONS:

  • Must be able to determine brand's media goals, strategies, tactics and provide recommendations to internal clients
  • Ability to manage multiple projects and vendors simultaneously with high attention to detail and adherence to departmental process
  • Ability to multi-task and oversee several media plans, vendors, internal constituents, at one time, face many deadlines and coordinate activities of different groups of individuals
  • Extremely organized and proactive with the ability to collaborate in a fast-paced team environment
  • Attend media industry trade shows to keep up on anything new in the marketplace
  • Must be able to negotiate with vendors, agencies


Valid Through: 2019-11-12