Media Director

Dyson   •  

Chicago, IL

Industry: Retail & Consumer Goods

  •  

11 - 15 years

Posted 28 days ago

Dyson.com campaign management

  • Act as a consultative resource and subject matter expert to the Category teams for all content creation that supports digital and non-digital marketing activities. Provide direction, conceptual and digital creative input into the digital media strategy, working closely with Digital creative teams.
  • Build effective working relationships with stakeholders to ensure alignment on digital plans, and with the Category, Retail, PR, Customer Service and Owner Engagement teams to drive integrated marketing strategies to ensure all new product launches are represented correctly online.
  • Work with the Category Heads to fully understand category objectives and design digital advertising campaigns and ad copy to deliver digital performance accordingly to maximize our sales potential.
  • Identify opportunities, and develop and drive initiatives and campaigns that will increase direct sales.
  • Manage the digital media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable.


Build full media viewpoint and integrated plan Work with retail.com media team

  • Work hand in hand with retail.com media team and Affiliate team (under Direct team), to formulate full view of media spend by channel, role and by part of the funnel.
  • Agree budget by tactic based on forecast outcomes, and business goals, in both Direct and Indirect channels.


Build, develop and promote an effective team

  • Manage processes to ensure that the media team is as effective as possible to meet business goals.
  • Inspire, lead and motivate direct reports through regular feedback, 1:1’s IDP’s and objectives.
  • Develop and upskill the team for their own continuous improvement and readiness for promotion opportunities.
  • Inspire a passion for our product, and for the power of media, within the media team and the wider marketing team.
  • Support media team members to ensure that they can communicate effectively throughout the organization both locally and at a Global level.
  • Work closely with Global Media team to influence decisions to assist US marketing goals.

Skills

  • Bachelor’s Degree in Business or related field required.
  • 10+ years of marketing experience; minimum 5 years of digital experience with a major e-commerce site, specialist digital agency, or media agency with strong digital weighting. Minimum 3 years’ experience in senior leadership role, managing a team.
  • Must have experience working with a transactional website, marketing products and services online for a consumer brand.
  • Proven expertise in paid search, including design, implementation and optimization of direct and retail campaigns
  • Strong understanding of how digital creative assets influence the purchase journey in the digital space such as videos, interactive demos.
  • Strong understating of all media channels, both digital and traditional and how they should be planned together through the marketing funnel.
  • Proven ability in media analytics, through media mix modelling to prove ROI and scenario build for future investment planning.
  • Excellent understanding of web technologies and concepts; search engines, landing page design and optimization, tools and trends.
  • Experience working with major retailers in an e-commerce environment preferred.
  • Online search marketing certification a plus.
  • Previous experience managing a media agency, including strong project brief writing skills
  • Strong consumer digital experience, leadership and analytical skills.
  • Strong communication and presentation skills.
  • Drive projects from concept through implementation and to analyze post-campaign results.
  • Thorough understanding of Dyson’s channels.
  • Must have excellent project management skills to coordinate both internal and external resource in a cross-functional organization.
  • Experience working with a major Web analytics and reporting tool.
  • An innovative thinker with digital marketing expertise and a proven track record.
  • Self-starter, highly developed ability to receive and give feedback as well as to set priorities.
  • Objective, enthusiastic, committed, flexible, diligent, and conscientious.
  • A visionary who is always looking to learn the most cutting-edge methodologies in media.
  • Attention to details and accuracy in reporting - vigilant editing skills.
  • Proactive – always looking for ways to improve.
  • Strong team player and team leader.
  • Ability to travel up to 25%.
  • Personable, ability to work well with a variety of different personality types and skill sets.
  • Relishes the opportunity to pick up new activities and fix things that need fixing.
  • Ability to understand the Dyson brand, uphold its integrity, and promote and demonstrate our values & behaviors.