Marketing Strategist Retail Stores and Restaurants
5 - 7 years experience •
Responsible for the development and implementation of the marketing strategy focusing on building brand awareness,
customer loyalty and driving sales for multiple retail shops and food outlets within a defined area.
Research market to identify competition and opportunities.
Analyze sales and marketing metrics.
Set specific marketing goals.
Generate innovative ideas, create, design and implement marketing strategies aligned with the business targets.
Forecast market trends.
Create and implement data-driven marketing promotions to build sales and elevate the brands.
Develop plans utilizing social media, PR, E-commerce, e-mail distribution and creative grassroots local store marketing to
maximize effectiveness of initiatives.
Plan and execute local events and sponsorships and assess financial results and recap all programming.
Manage the marketing budget and asset inventory.
Work and communicate directly with operations leadership teams.
BS/BA in Marketing or related.
5+ years of building and executing marketing strategy for branded retail and food outlets ideally in shopping malls, centers or arcade type environments.
Proficient in analytics, social media, promotions, developing data-driven, strategic programs and solutions.
Knowledge of trends in consumer marketing with the retail and restaurant industries.
Possess excellent written and verbal communication and strong analytical skills.