Marketing Specialist

Ascend Learning   •  

Leawood, KS

Industry: Professional, Scientific & Technical Services

  •  

5 - 7 years

Posted 51 days ago

Responsibilities

• Oversee creative development and execution of collateral materials, websites, email marketing, advertising, video collateral, etc. and ensure messaging is consistent across all communications.

• Coordinate and manage logistics and deliverables for all events and tradeshows, including booths, literature, and all assets.

• Implement social media strategies to create, curate, and manage social content. Manage online reputation by monitoring and responding to online reviews across a variety of media outlets.

• Develop messaging, positioning and content to be used in external initiatives.

• Provide writing and design support by creating promotional copy drafts and proof-reading copy

• Track the success rates and ROI of marketing campaigns to optimize effectiveness and impact.

• Work closely with other marketing team members, sales team and enablement and communications team to ensure objectives are met.

Job Specifications

• A minimum of a bachelor’s degree in journalism, marketing, communications or equivalent

• 5+ years of related professional experience in marketing communications, marketing, advertising or the equivalent

Skills/abilities

• Ability to think strategically and make strong judgments about marketing effectiveness.

• Creative individual with drive, confidence, and the ability to influence and persuade others at any level of the business.

• Ability to work cross-functionally with teams across the business as well as with third-party resources.

• Strong written, verbal and listening skills and the ability to collaborate to the best solution.

• Results oriented and well organized, willing to jump in and do any job, big or small.

• High energy and positive attitude with the ability to thrive in a fast paced environment.

• Can coordinate multiple projects of varying degrees of priority simultaneously.

• Proficiency in Adobe Acrobat Design Suite

• Experience with Microsoft Office, email service providers and ability to quickly learn other productivity tools.

• Content marketing, marketing automation and email marketing experience a plus.

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