Marketing Specialist


Carlsbad, CA

Less than 5 years

Posted 169 days ago

  by    Chitrank Rastogi

This job is no longer available.

*         Assist in the development and execution of qPCR marketing program deliverables, based on defined strategic marketing plans.

*         Closely collaborate with global and regional market development managers to develop messaging and creative concepts for key marketing programs.

*         Work with internal creative services team and external agencies to drive the completion of marketing materials, including: flyers, product brochures, web site content, white papers, videos, webinars, promos, sales tools, social media communications, and sales & customer presentations.

*         Leverage analytics to determine the effectiveness of marketing programs based on KPI and ROI marketing metrics. Regularly track marketing program results; develop and present metrics dashboards and recommendations for plan improvements.

*         Lead the sustaining marketing activities for qPCR including updating marketing materials, web pages, emails, and other communications as necessary.


Minimum Qualifications:

*         Bachelor* s degree in life sciences, marketing, business administration, or communications.

*         A minimum of 3 years of experience with a proven track record of accomplishments in marketing/marketing communications.

*         Previous experience executing marketing communications is required.

*         Must be detail oriented - must have the ability to identify and resolve problems and complete tasks with attention to detail.

*         Strong business acumen, marketing experience, and customer focus are essential.

*         Understanding of analytics metrics and how to use them to inform plan improvements.

*         Able to act in a highly autonomous manner and address complex programs with high corporate visibility.

*         Proven track record of managing multiple projects in a fast-paced marketing environment with a demonstrated ability to meet deadlines and stay within budget

*         Excellent interpersonal skills with the ability to gain consensus and facilitate decision making processes within a matrixed environment

*         Proficient in Excel, Word, PowerPoint, and Adobe Photoshop.