Marketing Senior Specialist, Generalist

JOB SUMMARY:

The Marketing Senior Specialist - Generalist will assist in the development of programs and asset strategies to generate product demand and enhance the brand. This role will assist in producing a common voice for external communications requirements across all public relations, social media, and media advertising. The Marketing Senior Specialist - Generalist is also responsible for providing support to the campaign team throughout the execution process. The role will work cross-functionally with marketing functional leads to ensure alignment to overall marketing goals and objectives.

ESSENTIAL RESPONSIBILITIES AND DUTIES:

• Serve in a generalist role across the broader marketing organization
• Support priorities across the campaign, content, and digital teams
• Manage the implementation of and ongoing development for customer communications by segment
• Manage the media advertising calendar and deliverables with the media agency
• Work with PR and social media agency to help identify media SMEs and manage overall messaging strategy
• Manage marcom requests and assignment of projects within the team
• Own marketing communication to sales and internal calendars

Skills & Requirements

Skills & Other Requirements

QUALIFICATIONS:

• EDUCATION:Bachelor’s degree in communications, marketing, advertising or related field
• EXPERIENCE:5-7 years professional experience working across multiple functions

  KNOWLEDGE/SKILLS/ABILITIES:

• Knowledge of print, web and mobile interface design
• Knowledge of emerging tools and other capabilities in MarTech
• Excellent verbal and written communication skills
• Meticulous attention to detail with excellent proofreading skills
• Ability to support the application of various media and creative tools to address lead generation objectives and obstacles
• Ability to understand technical concepts and communicate those effectively
• Proven ability to align marketing strategy and approach
• Highly organized with an ability to manage multiple projects and busy schedules
• Superior negotiation skills when working with key stakeholders
• Strong Word, Excel and PowerPoint skills