Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.
This is an exciting time at Facebook. As Facebook continues to grow and reach more than 2 billion people globally, understanding those people is more important than ever. This role will be an integral part of the marketing team, and will design, execute and deliver high-impact primary research – both quant and qual. The ideal candidate will be a marketing research expert, with phenomenal analytical, communication, project management and presentation skills.
This role will be a part of the Marketing Insights and Analytics team, partnering closely with cross-functional teams such as Consumer Marketing, Communications, and Data Analytics. The main focus areas for this role will be corporate brand reputation and executive communications. More specifically, in this role you will help influence the strategy behind executive and brand communications, represent the voice of the consumer, and be responsible for tracking all facets of Facebook’s brand health.
The ideal candidate will be curious, creative, energetic, entrepreneurial, and passionate about not just sharing data, but telling a story through research. Someone who enjoys working collaboratively, but can ultimately execute projects independently and confidently.
This position is full-time and will be based in Menlo Park.
Work closely with cross-functional partners/leads to design and execute actionable qualitative and quantitative research studies that help inform the development of strategic company narratives and communications, while also diagnosing opportunities and continued challenges.
Manage ongoing quantitative tracking of key brand and executive reputation metrics, while executing complementary ad hoc analyses to further contextualize the landscape and strategic opportunities.
Synthesize findings into actionable insights and story-telling in concert with cross-functional partners/leads.
Develop innovative methods of reputation measurement using Facebook’s data and audience tools, as well as working alongside external agencies.
5+ years of agency or in-house research experience, with background in both quantitative and qualitative methodologies.
Ability to execute quantitative research independently, including questionnaire design, fielding, analytics, and reporting.
Experience with threading together multiple research studies to contextualize challenges and inspire executives and colleagues to think differently.
Experienced at answering stakeholder questions, but conceptualizing research briefs that will advance the team’s thinking.
Experience with positioning and messaging research, as well as brand tracking methods.
Experience directing agencies/vendors to deliver results.
Able to travel up to 15% of the time
- Understanding of social platforms and mobile ecosystems.