Marketing Researcher - Brand Marketing

5 - 7 years experience  •  Internet Services

Salary depends on experience
Posted on 10/14/17
Menlo Park, CA
5 - 7 years experience
Internet Services
Salary depends on experience
Posted on 10/14/17

Intro:

Facebook's mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we're building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we're creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we're just getting started.

Summary:

The Marketing Researcher will be an integral part of the marketing team, and will design, execute and deliver high-impact primary research – both quantitative and qualitative.

This role will be a part of the Marketing Insights and Analytics team, focused on brand measurement and sentiment tracking among consumers and specialty audiences. This role will partner deeply with brand/marketing leadership, and work collaboratively with product/UX research to represent the voice of the user.

This position is full-time and will be based in Menlo Park.

Required Skills:

  1. Design and execute innovative quantitative and qualitative research to understand perceptions of Facebook’s brand

  2. Translate research findings into actionable insights that inform the development of brand/communication strategy, as well as marketing campaigns that will reach hundreds of millions of people worldwide.

  3. Manage ad hoc research into Facebook’s brand reputation, values and communications.

  4. Work alongside creatives, strategists, engineers, designers and producers to help bring Facebook’s brand to life.

Minimum Qualifications:

  1. 5+ years of research experience with extensive background in Quantitative and Qualitative research, specifically in brand tracking.

  2. Experience in a consumer technology company, with an understanding of social platforms and mobile ecosystems.

  3. Experience using primary and secondary research to influence decision-making, executives and colleagues.

  4. Knowledge of brand and messaging research, particularly in support of creative development/ideation.

  5. Experience directing research agencies/vendors to deliver results.

  6. Ability to execute quantitative research independently, including questionnaire design, fielding, analytics, and reporting.

  7. Experience with qualitative methodologies, from ethnography/IDI, focus groups, online communities and UX testing.

  8. Ability to travel up to 20% of the time.

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