ProcessUnity, a leading provider of cloud-based risk and compliance management solutions, is looking for a marketing programs manager to generate pipeline for our expanding sales and business development teams. You will be joining a small team that moves fast and wears many, many hats. This critical position will play a significant role in shaping our company’s future and will offer the opportunity to grow with the team and the rest of the company. This role reports to the Vice President of Marketing and is based in our Concord, MA offices.
Required Traits, Skills & Experience:
You know how to generate pipeline.
You know the difference between an MCI and an SQL and you get excited each quarter when the team hits its quarterly pipeline target. You can design a marketing program from the ground up, find new lead generation vehicles and reheat last year’s leads. You know your way around Salesforce.com, Marketo (or equivalent) and other key technologies in the MarTech stack. Finally, you can organize and host a webinar, generate great content ideas and write/edit good copy.
You’re an excellent communicator.
From executive-level reporting to sales enablement sessions, you’ll need to showcase the team’s results and make sure the sales development and inside sales teams are ready to follow-up on your programs. The ideal candidate will be able to deliver quality original content as well as make existing content better. You can translate techno-speak into something everyone understands. You’re also a great editor and can manage a budget.
You are ready to learn/do more.
At a high-growth company like ProcessUnity, every day is different. The ideal candidate is excited about constant change. This is a great opportunity to round out your marketing skills and contribute to many key marketing programs – including digital/email marketing, inbound marketing/search engine optimization, lead generation, branding and more. This is a role that will expand quickly with the right individual.
- Bachelor’s degree in Marketing, Public Relations, Communications, Journalism or related field
- At least 5 years of prior experience in demand generation roles for B2B tech companies
- Experience with Salesforce.com, Marketing Automation (HubSpot, Marketo, Pardot) and Webinar Solutions (GoToWebinar, Webex)
- Proficiency with Microsoft Office applications
- Web design (HTML/CSS/WordPress) is a plus
- Must be willing to travel occasionally