Marketing Programs Manager

8 - 10 years experience  • 

Salary depends on experience
Posted on 02/23/18
Cambridge, MA
8 - 10 years experience
Salary depends on experience
Posted on 02/23/18

Responsibilities

  • Manage and execute high quality marketing programs to aid in the growth and expansion of InterSystems products across horizontal and vertical markets, with the primary focus on the healthcare vertical.
  • Manage targeted marketing programs across complex audience segmentation.
  • Develop and execute multi-touch campaigns, strategies, nurture flows, and engagement programs. Develop reports and dashboards to exhibit impact of campaigns.
  • Offer creative concepts for review and approval. Review and edit internal and external marketing pieces including ads, brochures, direct mail, newsletters, website and other marketing materials.
  • Design and develop reports that track marketing campaign effectiveness, web traffic, industry trends, and various types of quantifiable information.
  • Coordinate updates to the website. Provide material, input and feedback for web content; Provide feedback as to effectiveness of web-based marketing.
  • Create and execute pre-and-post event marketing programs that utilize tradeshows, round-tables and webinars as the call-to-action for demand generation.
  • Gather internal and external customer information needed for media relations projects such as placed articles and press releases.
  • Work with and monitor the work of the local marketing agencies as requested and ensure that goals are being achieved to the agreed quality standards within the agreed budgets

Qualifications

  • 7 or more years of marketing experience relating to the above responsibilities
  • Experience in software/high tech industries and healthcare vertical
  • Experience with Salesforce.com and marketing automation tools (e.g. Marketo and Pardot)
  • Ability to add value to the creative process, and bring ideas through to completion
  • Ability to work in a team environment with Sales, Business Development, and Product Management
  • Agency experience a plus
  • Strong verbal, written and project management skills
  • Excellent presentation and interpersonal skills
  • Detail-oriented, with the ability to manage multiple tasks and meet deadlines
  • Strong initiative, proactive and willing to take ownership of projects from start to finish
  • Adaptable and eager to learn and assume new responsibilities

Education and Training

  • Bachelor's Degree (minimum), MBA a plus

 

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