Manage and execute high quality marketing programs to aid in the growth and expansion of InterSystems products across horizontal and vertical markets, with the primary focus on the healthcare vertical.
Manage targeted marketing programs across complex audience segmentation.
Develop and execute multi-touch campaigns, strategies, nurture flows, and engagement programs. Develop reports and dashboards to exhibit impact of campaigns.
Offer creative concepts for review and approval. Review and edit internal and external marketing pieces including ads, brochures, direct mail, newsletters, website and other marketing materials.
Design and develop reports that track marketing campaign effectiveness, web traffic, industry trends, and various types of quantifiable information.
Coordinate updates to the website. Provide material, input and feedback for web content; Provide feedback as to effectiveness of web-based marketing.
Create and execute pre-and-post event marketing programs that utilize tradeshows, round-tables and webinars as the call-to-action for demand generation.
Gather internal and external customer information needed for media relations projects such as placed articles and press releases.
Work with and monitor the work of the local marketing agencies as requested and ensure that goals are being achieved to the agreed quality standards within the agreed budgets
7 or more years of marketing experience relating to the above responsibilities
Experience in software/high tech industries and healthcare vertical
Experience with Salesforce.com and marketing automation tools (e.g. Marketo and Pardot)
Ability to add value to the creative process, and bring ideas through to completion
Ability to work in a team environment with Sales, Business Development, and Product Management
Agency experience a plus
Strong verbal, written and project management skills
Excellent presentation and interpersonal skills
Detail-oriented, with the ability to manage multiple tasks and meet deadlines
Strong initiative, proactive and willing to take ownership of projects from start to finish
Adaptable and eager to learn and assume new responsibilities