This role will report to the Credit Card Portfolio Integrated Marketing lead and partner with business/marketing strategists, internal and external advertising agency, insights and analytics, and channel COE (center of excellence) teams to translate marketing strategies into cross-touch-point communication plans and creative. You will be the single point of contact (front door) for business/marketing strategists and manage end-to-end development of card portfolio balance build campaigns to ensure campaign deliverables (resource allocation, scope, time, and budget) and post campaign deliverables (analytics, report out) are achieved.
In addition, this marketing program manager will also be: 1) well versed in developing and executing omni-channel customer marketing campaigns including direct mail, digital and print. 2) experienced in development of informed test and learn plans and implementation of strategies, and 3) manage relationships with primary business and marketing partners to develop/influence channel and communications strategies for assigned portfolio campaigns.
Integrated marketing’s charter is to translate customer, business, and brand strategies into compelling, relevant campaigns, programs and distributing that content that drive business impact.
KEY RESPONSIBILITIES INCLUDE:
The mission of Wells Fargo Marketing is to build the best possible brand, experiences, and engagement with our customers and stakeholder’s that reflects our commitment to our customers and their needs and to driving key business and stakeholder outcomes. In support of this mission, Marketing is responsible for developing integrated marketing strategies across Wells Fargo’s business lines and geographies; leading brand strategy; leveraging deep insights and analytics about consumers and businesses; executing customer messaging across all channels and touchpoints; and building out capabilities that move toward real-time, always-on, personalized and compelling messaging and digital experiences. Locations listed are the preferred locations but may consider candidates in other Wells Fargo Footprint.
Other Desired Qualifications