Marketing Product Manager II in Wilmington, DE

Bank of America Corporation   •  

Wilmington, DE 19801

Industry: Finance & Insurance


5 - 7 years

Posted 55 days ago

Job Description:

The Card Customer Engagement Program increases customer loyalty, awareness and interaction with the card product, enterprise services and/or our brand to drive top of wallet behavior, loan growth and enterprise objectives with existing card customers. The program is multi-channel and multi-faceted. The Marketing Program Manager will be responsible for developing and leading the flawless execution of the strategy by:

* Managing the line of business relationship, translating the business objectives into a marketing campaign and working with the marketing channels for deployment

* Developing and optimizing marketing campaigns driven by insights and data, consistently working to improve the relevancy and efficiency of marketing messages

* Identifying channel expansion and efficiency opportunities in targeting, segmentation, and creative execution

* Maintaining exceptional cross-functional communication with teammates, peers and leadership; ensure everyone is consistently kept well informed on key initiatives; influence decisions through effective communication that is direct and straightforward.

*Responsible for managing multiple months at the same time in various stages of development and as a result must have strong organization skills and being able to manage a very dynamic environment


*5+ years of Card Product and/or Marketing experience

*5+ years of Program Management skills

*Ability to apply and translate complex strategies into specific tactics and actions and effectively execute them within a matrixed organization

*Ability to lead cross functional teams with both direct and indirect ownership

*Experience working across products, channels and LOBs to facilitate execution

*Strong management skills, including the ability to prioritize and delegate work, meet deadlines and budgets and effectively address issues to keep programs on track

*Strong interperonal skills with demonstrated ability to work collaboratively in teams; must be flexible, adaptable with demonstrated ability to navigate in ambiguous circumstances

*Execellent communication, presentation and facilitation skills

Valid Through: 2019-11-12