Marketing Partnership Manager

Guitar Center   •  

Westlake Village, CA

8 - 10 years

Posted 298 days ago

This job is no longer available.

Requirements

Purpose of the job

You would be managing the marketing plans for Guitar Center Enterprise vendor partners, growing the company's revenues through sales of omni-channel marketing services -- including direct mail, social media, retargeting, and other branded, interactive experiences -- that ultimately assist in greater sales of musical instruments.

Required Notes To Hit:

  • Responsible for all internal project management or partner management if applicable, price negotiations, project timelines, review schedules, and obtaining content approvals
  • Position the Enterprise's brands (Musician's Friend, Guitar Center, Harmony Central, Music123, Woodwind & Brasswind, Music & Arts) as key partnership marketing avenues for musical instrument manufacturers, creating/developing marketing partnerships that meet and exceed individual quarterly revenue goals
  • Consultative campaign management and optimization for book of business
  • Track and analyze campaign objectives and performance data to identify new growth opportunities
  • Responsible for sourcing campaigns for clients and aligning with appropriate traffic and inventory based on geographic/contextual/demographic targeting, impression volumes and eCPM/eCPA performance expectations
  • Coordinate with internal groups to launch new campaigns and troubleshoot existing campaigns
  • Research the company's products and inventory to understand and effectively present them to partners
  • Manage and maintain strong vendor and industry relationships
  • Additional duties as assigned.
  • Bachelor's Degree (or 4 years of equivalent work experience), preferably in Marketing, Business Management, or related field.
  • 7 years of relevant work experience in advertising or marketing (in addition to degree or years of previous experience), preferably with experience in social media/community or digital marketing.
  • Intermediate understanding of internet display advertising (Ad Networks, Display Publishers, Ad Serving)
  • Novice knowledge of web site conversion metrics, including eCPM, eCPA

To Join Our Band, You Will Need the Following:

  • Bachelor's Degree (or 4 years of equivalent work experience), preferably in Marketing, Business Management, or related field.
  • 7 years of relevant work experience in advertising or marketing (in addition to degree or years of previous experience), preferably with experience in social media/community or digital marketing.
  • Intermediate understanding of internet display advertising (Ad Networks, Display Publishers, Ad Serving)
  • Novice knowledge of web site conversion metrics, including eCPM, eCPA
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