Marketing Operations Specialist in Houston, TX

$80K - $100K(Ladders Estimates)

Alert Logic   •  

Houston, TX 77056

Industry: Enterprise Technology

  •  

Less than 5 years

Posted 35 days ago

  by    Jessica Kirkland

Marketing Operations Specialist

This role will report to the Sr. Director of Demand Generation and Marketing Operations team lead and will be an integral contributor to the existing automation team. The Marketing Automaton Specialist, through Marketo, will primarily be responsible for field and events programs, database health, optimizing nurture programs to ensure the highest level of effectiveness, and the dissemination of best practices throughout the department.

Primary Responsibilities:

Field Marketing and Events: Coordinating with broader regional teams on sales and marketing events. Working with them leveraging Marketo to establish best practices around database management, email and landing page copy, list uploads, and database targeting as it relates to their marketing efforts.

Process and Organization Expertise: Developing detailed project plans (i.e. milestones, work breakdown, and structure) and assigning tasks to ensure that the project will be completed on time and according to specifications.

Emails, Landing Page Management, and Templates: Development and use of Marketo templates, modification via modular designs, integration of content, and coordination with event landing page messaging and sign-up forms.

Required Skills and Experience

  • 2+ years directly managing a Marketo instance; preferably a Marketo Certified Expert
  • 3+ years' experience in a marketing or sales operations environment
  • Working knowledge of Salesforce as a CRM and its integration with Marketo
  • Operations minded: database management, data flow, systems integrations
  • Ability to convey complex ideas, workflows, and processes to audiences of varying expertise
  • Strong knowledge of B2B marketing technologies, products and service providers
  • Some experience with HTML and/or CSS
  • Bachelor's degree in related field

Valid Through: 2019-10-11