Marketing Operations Manager

carta   •  

San Francisco, CA

Industry: Accounting, Finance & Insurance

  •  

Less than 5 years

Posted 32 days ago

The Carta marketing team's goal is to position Carta as the leader in ownership management, while increasing demand for our products for private companies, public companies, and investors. In this role, you will work cross-functionally with Sales, Product, Operations, and Customer Success teams to grow the top of funnel for our business.

We're looking for a Marketing Operations Manager who has experience optimizing various inbound and outbound marketing channels, and has a passion for building systems and processes that make marketing and sales teams more productive and successful.

Responsibilities:

  • Optimize and maintain our marketing automation and tech stack (Marketo and SFDC)
  • Partner with Sales Ops on vetting and implementing integrations with our CRM and other automation systems
  • Build and manage email campaigns, including setting strategy, identifying target audiences, testing, launching, and analyzing results
  • Create emails for launches, announcements, blog updates, lead generation, and lead nurturing
  • Develop and execute ideas for email nurturing campaigns, A/B tests, how to improve email marketing metrics
  • Work cross functionally across the Product, Sales, and Upsell teams to create, execute, and manage a full ABM initiative
  • Build and deploy programs to maintain hygiene and integrity of our prospect database
  • Analyze and interpret data to measure performance of our campaigns
  • Communicate initiatives and results of marketing campaigns to sales + leadership

Qualifications:

  • Minimum 3-4 years of marketing operations or marketing automation experience
  • Marketing automation expertise with tools like Eloqua, Pardot, Marketo or Hubspot, with at least some Marketo experience
  • Experience with Salesforce (Leads, contacts, accounts, opportunities and campaigns)
  • Hands-on experience executing Account-based marketing (ABM) strategies
  • Understand (or are eager to learn) email standards and regulations such as SPF, CAN-SPAM, and GDPR
  • Experience designing and implementing A/B tests
  • Great collaborator and excited to work with various teams at Carta to grow our business

Nice-to-haves:

  • B2B, SaaS, and/or Finance experience

Carta is creating the ownership network that maps the world's assets.

At Carta we want to create an environment for Carta's owners - you - to do your best work, by offering competitive benefits and perks:

We are committed to WELLNESS:

- Health, dental, vision, and life insurance

- Competitive PTO and unlimited sick time

We are committed to INVESTING IN YOUR FUTURE:

- 401k matching program

We are committed to A SUPPORTIVE WORK ENVIRONMENT:

- Commuter benefits

- Catered lunch and unlimited snacks

- Cell phone stipend

We are committed to LIFELONG LEARNING:

- Unlimited reimbursement for work related books

- Fast paced work environment geared towards professional growth

Carta is backed by many of the best investors in the world, including Social Capital (Slack, Intercom, Box), Union Square Ventures (Twitter, Twilio, Coinbase), Menlo Ventures (Uber, Warby Parker), Spark Capital (Oculus VR, Slack, Cruise Automation), Meritech Capital (GoFundMe, Looker, Snowflake), and Tribe Capital.