Marketing Operations Manager

Asana   •  

San Francisco, CA

Industry: Technology


5 - 7 years

Posted 32 days ago

We're looking for a strategic and driven Marketing Operations Manager to help power our next wave of growth, and help us build a world-class Marketing Operations function.

The Marketing Operations team is chartered to build a foundation of structure, speed, and agility to empower marketers to realize their vision and drive business results. As we build our Marketing Operations team to support Asana's hyper growth, we need a best-in-class tech stack and operations program to support our marketers. You will help drive the vision and execution of the marketing operations landscape, driving the evolution of our martech stack, processes, and cross-functional alignment.


  • Help manage the Marketing Operations roadmap, keep abreast of industry trends and work with senior management across Marketing, Sales, and Customer Success to outline our long-term vision for our evolving tech stack and processes
  • Manage the implementation of Marketing Operations programs (e.g. marketing automation implementation, CRM enhancements, lead scoring, etc.)
  • Act as liaison between Marketing & our technology partners: work to articulate marketing business problems, develop use cases, and deliver business requirements to our partners in Business Technology, Data Science, & Product
  • Proactively identify and solution for key system and process gaps
  • Own the request intake process from marketers, managing stakeholder expectations and communication
  • Drive alignment, adoption, and change management with presentations, training, and status updates
  • Identify, design, and execute new processes that enable marketers to be more effective in their day to day work

About you:

  • 5+ years of experience managing technology or implementation including: managing project scope, driving change management, stakeholder alignment, communications and training
  • Subject matter expertise and experience managing large marketing or sales systems (e.g. Marketo, Eloqua, Pardot, Responsys, Salesforce Marketing Cloud, etc.)
  • Quantitative and results oriented mindset
  • Ability to build strong relationships with internal customers (in Marketing, Sales, and Customer Success) and translate their needs into supporting capabilities
  • Strong problem solving techniques to identify and solution for key business problems
  • Demonstrated interest in Marketing trends and strategies
  • Experience working with business technology teams to develop internal tools, including: writing business requirements, gaining alignment on decisions, ensuring new capabilities will support business needs


  • Experience in consulting (technology implementation)
  • Relevant technology certification (e.g. Marketo, Eloqua, Salesforce, etc.)
  • Experience with coding (e.g. HTML, SQL, etc.)
  • Experience with Agile or similar methodologies