Evaluate, manage and maintain ownership of the marketing and sales technology stack, providing recommendations for system additions, enhancements, or upgrades/downgrades.
Work closely with other cross functional groups in sales operations, customer success, engineering, and IT operations to ensure business processes run smoothly and efficiently across departments and are well documented.
Improve and maintain the processes needed to measure lead qualification and lead lifecycle milestones, including troubleshoot, investigate issues related to lead routing and lead assignment.
Diligently manage and maintain the connection between SFDC and Marketo – ensuring high data quality, expedited lead flow, and proper campaign tracking.
Create the measurement plan for data management, including database health metrics, contact acquisition strategy and data governance and operational process while ensure database readiness to support marketing programs.
Manage project related to areas of responsibility as well as stretch effort in supporting of operation excellence and business growth.
Collaborate with marketing managers in developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, etc.
Report on various marketing KPIs including lead lifecycle, conversion rate
Minimum of 5 years of experience in Marketing Operations or similar role
Extensive experience in B2B Marketing in the high tech space with detailed knowledge of enterprise lead funnels and tracking multiple product lines