Marketing Operations Manager

8x8 Inc   •  

San Jose, CA

Industry: Telecommunications

  •  

5 - 7 years

Posted 25 days ago

Responsibilities

  • Evaluate, manage and maintain ownership of the marketing and sales technology stack, providing recommendations for system additions, enhancements, or upgrades/downgrades.
  • Work closely with other cross functional groups in sales operations, customer success, engineering, and IT operations to ensure business processes run smoothly and efficiently across departments and are well documented.
  • Improve and maintain the processes needed to measure lead qualification and lead lifecycle milestones, including troubleshoot, investigate issues related to lead routing and lead assignment.
  • Diligently manage and maintain the connection between SFDC and Marketo – ensuring high data quality, expedited lead flow, and proper campaign tracking.
  • Create the measurement plan for data management, including database health metrics, contact acquisition strategy and data governance and operational process while ensure database readiness to support marketing programs.
  • Manage project related to areas of responsibility as well as stretch effort in supporting of operation excellence and business growth.
  • Collaborate with marketing managers in developing dynamic content and complex nurture streams, landing page creation, form creation, webinars, lead scoring, etc.
  • Report on various marketing KPIs including lead lifecycle, conversion rate


Requirements

  • Minimum of 5 years of experience in Marketing Operations or similar role
  • Extensive experience in B2B Marketing in the high tech space with detailed knowledge of enterprise lead funnels and tracking multiple product lines
  • Marketo! Marketo! Marketo! Marketo Certification required.
  • Intermediate to advanced proficiency with Salesforce
  • Self-motivated individual who is always looking for opportunities to optimize processes
  • Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution
  • Extremely detailed oriented with the ability to quickly identify and correct errors or bugs
  • Possess a high degree of initiative, self-motivation and resourcefulness
  • Highly analytical able to use data to spot trends and always looking for ways to improve system efficiency and performance
  • Excellent written and verbal communication skills
  • SaaS experience required
  • B.A or B.S. degree required
  • HTML and CSS knowledge a plus