Marketing Operations & Analytics Manager

Moz   •  

Seattle, WA

Industry: Technology

  •  

5 - 7 years

Posted 165 days ago

This job is no longer available.

Diversity & Inclusivity. Moz is committed to building diverse teams where people of all identities and backgrounds are welcome, included, and respected. We work to help close the gender gap in tech, and to actively recruit people from other underrepresented groups. We strongly encourage women, gender diverse people, and minority candidates to apply for this role.

Responsibilities

  • Unlock the potential of our Moz dataset to help transform Marketing into a results-driven, data-informed operation
  • Establish and maintain scalable processes that ensure best practices in overall marketing operations, campaign and lead management
  • Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
  • Work closely with our SFDC administrator, sales, business intelligence, and product management teams to create marketing processes and reporting that aligns cross-functionally
  • Evaluate, optimize and maintain metrics dashboards and reports on marketing activities, effectiveness, and business impact including data analysis and reporting for full-funnel campaign and channel ROI reporting
  • Own ongoing pricing analysis that focuses on delivering the best value for our customers
  • Perform a variety of analyses such as cross-channel marketing program performance analysis, website analytics, customer segmentation, ROI modeling, lifetime value analysis, pricing analysis, attribution analysis, A/B testing data analytics etc.
  • Monitor and maintain data quality within the marketing database
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance
  • Constantly iterate and improve processes across marketing team to maximize efficiency & scalability

Requirements

  • 5+ years of experience in SaaS marketing and pricing analytics, testing and optimization, including 3+ years managing technical and business marketing operations
  • Customer centric view of data and analysis with a demonstrated focus on how we can use data to create more relevant marketing programs to surprise and delight our customers
  • Data-driven thinker and storyteller who loves finding the details and seeing the trends in facts and statistics, and putting it all together into insights that enlighten
  • Experience creating and managing a structured best practice approach for managing streamlined cross-channel marketing operations, including tracking, analyzing, and reporting full funnel marketing data and insights
  • Strong analytical skills (love working in Excel/Google Sheets)
  • Strong familiarity with marketing technology and desire to master it
  • Technically capable, excellent communicator, and a desire to improve processes
  • Ability to strategize, develop, and manage multiple projects simultaneously in a fast paced environment
  • Extreme attention to detail
  • Experience with Adobe Analytics, Google Analytics, Google UTM tracking, Salesforce, Tableau; experience with SQL and/or Hubspot a plus