The Data Driven Marketing (DDM) Marketing Measurement Sales Executive will report directly to the Marketing Measurement Leader who is responsible for developing Equifax's capability in the marketing measurement space.
The DDM Marketing Measurement Sales Executive acts as a Subject Matter Expert (SME) salesperson, representing the Marketing Measurement capability within the wider DDM sales team. Responsibilities include the construction, communication and execution of a strategic sales plan for the Marketing Measurement product/service area, including growing a profitable business, expanding market share and resolving client concerns/issues as well as assessing customer needs and leveraging appropriate solution expertise for solution selling, development and implementation.
The DDM Marketing Measurement Sales Executive works under the supervision of the Marketing Measurement Leader as a Subject Matter Expert (SME) and partners with SMEs in other business areas as necessary. Given Marketing Measurement is a new capability for Equifax and largely enabled through the recent acquisition of Datalicious, it presents and opportunity for a fair amount of executive attention as well as exposure to the Datalicious teams in Australian and India.