Marketing Manager


Union City, CA

Industry: Healthcare


5 - 7 years

Posted 50 days ago

  by    Peter Marnilli

This job is no longer available.

Marketing Manager

Base Salary:140K plus bonus

Benefits Full

Paid Expenses

Location:Union City, CA

Our client is a leader in neurosurgical devices and provides advance techniques that improves patient health. They have continuous collaboration with the world's leading surgeons and designers, coupled with aggressive R&D and product acquisition strategies, keep our client on technology's leading edge, assuring continues improvements in both product performance and patient's quality of life.

Job Responsibility Overview:

Marketing Strategy

  • Develops marketing goals and strategy based on the company's vision.
  • Designs and implements road-maps and plans to achieve the marketing goals.
  • Develops and manages marketing budgets based on the marketing strategy.

Market Penetration Strategy

  • Supervises the Marketing team's market, gap and competitive analysis activities and develops revenue generation and market penetration strategies: provides recommendations to the sales team based on the analyses
  • Develops pricing and incentive plans based on competitive and financial analyses and provides recommendations to the sales team.
  • Develops sales forecasts based on sales and pipeline analyses to ensure optimum level of the inventory.

Brand Management

  • Develops branding strategy for the US/America's markets in collaboration with the Tokyo team and based on Mizuho Corporation's overall branding strategy
  • Supervises and gives direction on US and America's brand management activities, including brochures, catalogues, graphic works and web design
  • Plans and manages national and international trade shows, conventions and laboratory events
  • Provides support to the sales team on local trade shows and events

Staff Management

  • Shows directions to the Marketing team members, supervises their activities and provides supports
  • Hires, develops, and evaluates Marketing team members

ProductPromotion andDevelopment

  • Fully understands the product lines and surgeon's preferences in specific markets to (1) provide feedback and recommendations to the suppliers; and (2) develop sales and promotion strategies with the sales team
  • Oversees overall product development processes from understanding surgeon's needs, proposals, feasibility studies, preparation of product specifications.


  • Must have 5+ years of managing product marketing activities with a surgical product.
  • Must have experience in the medical/surgical device industry.
  • Must have excellent leadership and team management skills.